Seth Byers Named Exec VP of Creative Strategy and Research for Universal Pictures Marketing

Seth Byers

Exec will report to Uni marketing prexy Josh Goldstine

Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research.

Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns.

He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining to film marketing and business strategies.

Byers comes to Universal from Sony Pictures where he had previously worked with Goldstine. He most recently served as senior vice president of worldwide research.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety