Selena Gomez vs. Selena Gomez

Actress' film, TV projects bow simultaneously

Selena Gomez has something for just about everyone right now.

The actress and former member of Barney the Purple Dinosaur’s circle of friends has two projects making their official debuts today, each targeted toward decidedly different audiences (in theory, anyway).

There’s the much buzzed-about “Spring Breakers,” which after festival screenings makes its public opening in limited release (before going to hundreds of theaters next week). Reviews of the sexually charged romp have been mixed to dubious, as this take from Guy Lodge for Variety out of the Toronto Film Festival indicates, but curiosity about the film exists for those familiar either with director Harmony Korine’s work or, more to the point, the appearances of such young stars as Ashley Benson, Vanessa Hudgens and Gomez.

That’s because, aside from her long fling with pop star Justin Bieber, Gomez is still most famous for her lead role on Disney Channel’s children’s series “Wizards of Waverly Place,” which just happens to be premiering a reunion special tonight, “The Wizards Return: Alex vs. Alex.” It’s the first new material from “Wizards” since the series finale in January 2012, and lest you dismiss its popularity, that episode drew approximately 9.8 million viewers in the overnight Nielsen ratings, making it that night’s most-watched program on cable and one that trailed only two older-skewing CBS shows.

Not only does Gomez have dual projects, she has a dual role in “The Wizards Return: Alex vs. Alex” tonight, going to battle against an alter version of herself. (You might have gotten that from the title.)

Now, you figure anyone interested in “Wizards” is not old enough to go near “Breakers” – or at least, they shouldn’t be allowed to. In reality, however, it’s the crossover interest in Gomez and fellow Disney grad Hudgens that could add to aurience reach for both.

In any case, if you see a lot of Selena Gomez around tonight and in the coming days, now you know why. And if none of this registers, well, enjoy “Blue Bloods.”

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