How Much Money Did ‘World War Z’ Make Off the $50 Mega Ticket?

World War Z

Brad Pitt actioner has earned $266 million worldwide

Sources tell Variety that four of the five theaters featuring the $50 mega ticket for “World War Z” were sold out, with an average head count for each theater coming in at around 250 people per theater (the fifth theater was 80% full). If you do the math, that amounts to about $60,000 (customers were given an option for a regular ticket, which would have been less than $50 per ticket, which is why an exact figure was not supplied).

Not exactly mega bucks for Paramount, considering the film’s current $266 million worldwide cume, but the success rate proves that some moviegoers were, indeed, willing to fork up $50 to see Brad Pitt battle zombies two days prior to release.

The $50 ticket package, offered at five Regal theaters in in Houston, San Diego, Atlanta, Philadelphia and Irvine, Calif., included a ticket to a 3D screening of the movie on June 19, two days before the film’s release; one HD digital copy of the movie when it becomes available; one pair of “World War Z” custom RealD 3D glasses; a full-size limited-edition movie poster and a small popcorn.

Last month, Steven Spielberg and George Lucas got Hollywood’s attention at a local panel when they said that they saw the future of big movies like “World War Z” costing $50 dollars for the average person to go see.

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  1. Charles says:

    The movie was great. If you want to see a movie early you are going to have to pay for it. Brad Pitt may have had problems with production and cost. But this movie has made money and I for one will see the sequel.

  2. Jim Turley says:

    For $50 you’d think they would have given you a medium popcorn. And perhaps a soda…

  3. Frank W says:

    This is not the $50 ticket Lucas spoke of and I wish you all would quit bringing it up as such! This is a premium swag ticket, you get $30 to $40 of merchandise at least with this “ticket”. Movie Poster: $10 min. 3D Glasses, also $10–maybe $15. Small popcorn: $3 to $4 (cmon Regal, you can’t give away a large that costs you a buck to make?) AND a free movie download that will cost about $10 on iTunes. If I was so inclined, I might have gone for this type of ticket just to get the 3D glasses and Poster.

    • The price of the 3D ticket traditionally includes the glasses, which one will still get “charged” for even if one brings glasses one was given at a previous show, so technically the glasses are free. And I believe a small popcorn at Regal is in the $5-6 range.

  4. It’s been a torrential wind beneath the fluttering wings (and filigree) of a Phoenix rising from its own ashes which has made believers out of those Doubting-Thomases who once deemed this bird dead-on-arrival. WORLD WAR Z qualifies as the “sleeper” hit of the season.

    The book is not the movie but both, for reasons of their own, will be well-remembered.

  5. Visionary. Did someone take a meeting with Weintraub?

  6. Nothing says “mega” like a small popcorn, mini-poster and a six-month wait for my digital download. No way I would ever pay for this deal. But, it served its purpose and gave the film an extra boost of support right before opening weekend.

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