Offer includes special early screening of film and poster
Just two days after George Lucas predicted the future would bring $50 blockbuster tickets, Paramount Pictures and Regal Entertainment Group have already made the prediction come true with a “mega ticket” for “World War Z.” The $50 package includes an early 3D screening of the pic on June 19, just two days before the wide opening.
Besides the early screening, the package also includes one HD digital copy of the movie when it becomes available, one pair of “World War Z” custom RealD 3D glasses, a full-size limited-edition movie poster and a small popcorn. (Seriously, they couldn’t have thrown in a soda, too?)
The ticket will be offered in Houston, San Diego, Atlanta, Philadelphia and Irvine, Calif.
After bad buzz on the film following several reshoots and a major rewrite to the film’s third act, Par has been working hard on the pic’s promotion over the past month, hoping to counter negative perceptions. In recent weeks Brad Pitt has been touring the country surprising auds at early screenings, starting with a screening in New Jersey.
“World War Z” bows on June 21.