Paramount Offering Mega Ticket for ‘World War Z’ in Select Cities

World War Z Brad Pitt Mireille

Offer includes special early screening of film and poster

Just two days after George Lucas predicted the future would bring $50 blockbuster tickets, Paramount Pictures and Regal Entertainment Group have already made the prediction come true with a “mega ticket” for “World War Z.” The $50 package includes an early 3D screening of the pic on June 19, just two days before the wide opening.

Besides the early screening, the package also includes one HD digital copy of the movie when it becomes available, one pair of “World War Z” custom RealD 3D glasses, a full-size limited-edition movie poster and a small popcorn. (Seriously, they couldn’t have thrown in a soda, too?)

The ticket will be offered in Houston, San Diego, Atlanta, Philadelphia and Irvine, Calif.

After bad buzz on the film following several reshoots and a major rewrite to the film’s third act, Par has been working hard on the pic’s promotion over the past month, hoping to counter negative perceptions. In recent weeks Brad Pitt has been touring the country surprising auds at early screenings,  starting with a screening in New Jersey.

“World War Z” bows on June 21.

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  1. Frank W says:

    That $50 is not just for the movie alone, which is what S&L were talking about. You get a Digital Download which is either part of the cost of a DVD or from sources like iTunes which is usually around $15. The special 3D glasses can cost upwards of $30,but more likely $10. The movie can cost $10-15 in 3D.

    After the initial controversy of Waterworld, Kevin Costner mentioned on a talk show that the movie business was the only one where no matter how much the movie cost, the ticket prices were the same for each one. The only premium I’ve ever paid was for a real IMAX theater, which in my area is cheaper than Cinemark XD.

    • DG says:

      Granted that the Digital Copy means something, but the special Real-D glasses amount to nothing but a promotion for the film.

      Generic Real-D glasses cost less than $1 a piece to manufacture, so let’s make that $2 with special printing on them (and I’m being generous there–I happen to be in the S-3D end of the business myself).

      The cost of a 3D ticket plus a digital copy combined come to less.

      Still, I wish them luck with it.

  2. DG says:

    That “offering” for $50 is silly.

    And please stop with the gushing over Lucas & Speilberg. They said nothing that hasn’t already been discussed a hundred times before.

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