New Oscars logo

The motion picture academy is cranking up the promotional campaign for the March 2 Academy Awards telecast.

The Acad released an promo trailer conceived and directed by Paul Feig featuring Oscarscast host Ellen DeGeneres and a clutch of backup dancers romping around the backlot of Warner Bros. to the music of Fitz and the Tantrums’ “The Walker.”

The Acad also released two behind-the-scenes vids for the promo shoot, including an interview with Feig.

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