You will be redirected back to your article in seconds

Oren Aviv Fired From 20th Century Fox Marketing Post

Exec had come on board in 2011

Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources.

Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the additional post of chief creative officer at that point.

During Aviv’s Fox tenure, the studio’s successes included “The Wolverine,” “The Croods,” “Rio,” “Ice Age 4,” “Rise Of The Planet Of The Apes,” “The Heat” and “Life Of Pi.” Underperfomers included “Abraham Lincoln: Vampire Hunter,” “The Watch,” “The Internship,” “Turbo,” “Epic” and Regency’s “Runner Runner.”

Aviv’s departure comes a year after Tom Rothman announced his exit as co-chair of 20th Century Fox, leaving the studio’s film division under the solo leadership of Jim Gianopulos.

Aviv had been unemployed for a year when he joined Fox. He was ousted from Disney at the start of 2010 as part of Rich Ross’ extensive housecleaning of top execs. Aviv had served four years as Disney’s production chief and six years as president of marketing.

Aviv is the third top studio marketing exec to be fired within the past two months.

Marc Weinstock, prexy of worldwide marketing at Sony Pictures, was ousted less than a month ago after the studio’s disappointing summer at the box office. Weinstock, who had been with Sony since 2000, was replaced by Dwight Caines.

On Aug. 18, Relativity Media replaced marketing head Terry Curtin with New Line vet Russell Schwartz and former Marvel exec Dana Precious.

The Deadline Hollywood site first reported the news about Aviv.

More Film

  • 'Valley of Shadows' Review: Rome Film

    Rome Film Review: 'Valley of Shadows'

    Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the […]

  • The Last Jedi

    'The Last Jedi' to Close Dubai Film Festival; Full Lineup Announced

    Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the […]

  • '24 Hours To Live' Review: Vengeful

    Film Review: '24 Hours to Live'

    Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the […]

  • Dominique McElligott

    Film News Roundup: Dominique McElligott, Beau Bridges Join Boyd Holbrook's 'Two/One'

    Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the […]

  • Coco Pixar

    John Lasseter Allegations Cast Shadow Over Disney-Pixar's 'Coco' Debut

    Oren Aviv has been fired from his position as 20th Century Fox’s chief marketing officer after less than three years in the post, according to sources. Aviv had joined Fox in January 2011 as chief marketing officer and president of theatrical marketing — a title shared with Fox veteran Tony Sella, who took on the […]

More From Our Brands

Access exclusive content