‘One Direction’ Seeks No. 1 Over Labor Day As ‘Butler’ Stays Close With $18 Million

'One Direction' Seeks No. 1 Over

Sony's 3D concert pic could reach $20 million for top spot

Teenage girls are falling hard for One Direction’s concert movie but it’s the adult audiences’ unwavering support of Oprah’s “The Butler” that continues to impress at the U.S. box office.

The White House drama should earn approximately $18 million over the Labor Day weekend, according to early ticket sales, putting the Weinstein Company pic within striking distance of a third-consecutive box office victory.

Sony’s 3D “One Direction: This Is Us,” directed by Morgan Spurlock, is currently in line for $19 million over the Labor Day weekend and would become only the third concert movie to debut at #1 at the box office if it can stay ahead of “The Butler.”

But again, as of Friday afternoon, the No. 1 position was entirely up for grabs.

This weekend’s other newcomer, WB’s Selena Gomez’s “Getaway,” is screeching toward a $6 million debut. Pic, luckily for the studio, only cost a modest $18 million to produce.

“The Butler,” which was made for only $30 million, has already grossed twice that domestically and could be benefiting this weekend from Thursday’s Martin Luther King March in Washington.

Starring Oprah Winfrey and Forest Whitaker, the civil rights drama is also one of the few choices for adult audiences at the traditionally dismal late summer box office.

Another good bet is WB’s “We’re the Millers,” starring Jennifer Aniston, which will cross the $100 million mark by Saturday with $14 million this weekend.

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  1. Frank Cohen says:

    A powerful film for all to see. Acting on a par with previous Oscar winning performances. Sure to be interesting to see if the Acadamy recognizes “black and white.” in a stunning film.

  2. Contessa46 says:

    If you would only make more of ese movies for the “adult” audience, you would see an uptake in movies receipts/attendance. Love movies, the “big” screen and the social aspect of going to a movie! If there was more to see…

  3. Nanny Mo says:

    Four Ronald Reagan historians have slammed the portrayal of former President Reagan in the movie “Lee Daniels’ The Butler,” saying that the 40th president’s “attitudes toward race” as shown in the movie are completely inaccurate and false. Why would you tear down a non-racial man? Just for money? That’s really low.

    • Hank Pym says:

      Reagan was the same president that was in office when the crack epidemic hit a lot of inner cities and did nothing. Remind you this was during the so called “war on drugs era”

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