Landing with a solid $60.4 million overseas opening last weekend, Universal’s Tom Cruise sci-fier “Oblivion” looks to connect with domestic audiences. Tracking suggests the film will earn only half of the international debut.
A $30 million-plus Stateside launch would be a fine domestic bow for the $120 million-budgeted pic, though overseas B.O. should compensate, with “Oblivion” set to cross the $100 million mark internationally this weekend, according to U.
“Oblivion” has only two weeks of clear playing time before Disney launches “Iron Man 3” domestically on May 3 — and just a week before the tentpole’s overseas rollout. Building interest in “Iron Man 3” is making it hard to predict an accurate opening for “Oblivion,” which saw a healthy bump among men on Thursday, thanks to targeted media buys during NCAA March Madness and National Championship Game.
Universal launches the film at 3,782 locations, including Imax and other large-screen formats.
Meanwhile, Focus Features goes wide with “The Place Beyond the Pines,” which expands to 1,542 locations this weekend. “Pines” has been performing well in limited release and at 514 playdates last weekend. Pic’s cumed $6.4 million through Wednesday.
“Oblivion,” from “Tron: Legacy” helmer Joseph Kosinski, is the first of several apocalyptic films launching this summer, including Paramount’s “World War Z,” Warner Bros.-Legendary Pictures’ “Pacific Rim” and three from Sony — “After Earth,” “This is the End” and “Elysium.”
“Oblivion” is the latest leading role for Cruise after last year’s “Jack Reacher,” which earned more than $200 million at the global box office. Lately, Cruise has had difficulty opening an original property, though “Oblivion” is bolstered by Kosinski’s appeal to fanboys. Pic co-stars Morgan Freeman, Olga Kurylenko and Andrea Riseborough.
Originally, Universal planned to release “Oblivion” a week early in Imax domestically. But the studio said a single-date domestic launch would give Cruise more time to market the film overseas. It’s also likely that U opted for a bigger overseas splash first so as not to muddy the waters in case the film disappointed domestically.
Holdovers such as Warner Bros.’ “42” will help bolster weekend totals. Last weekend, “42” overperformed with a $27 million domestic opening. The film has totaled $34 million in six days.