Steven Spielberg generates the most revenue in Hollywood, says a new survey, that also suggests Hollywood’s highest-paid actors aren’t worth as much as they getting paid.
The Numbers Bankability Index, put out by The-Numbers.com, says it “estimates how much someone adds in value to the film industry each year based on analysis of the Hollywood Creative Graph™, a network of over 65,000 thousand people with over 2.5 million connections that represent all the films they have worked on together.”
According to their list, Spielberg is on top, generating $27.4 million in box-office revenues and video rentals a year. Samuel L. Jackson came in second with $24.4 million, Johnny Depp in third at $24.3 million ($10.5 million) and Tom Cruise at $24 million.
Channing Tatum, Hugh Jackman, Mark Wahlberg and Dwayne Johnson — all of whom ranked high on Forbes’ list — went unranked in the Numbers Bankability Index.
Bruce Nash, head researcher at The-Numbers.com, told USA Today that the Index examines Hollywood as if it were a single sales firm. Spielberg, he said, would be the top salesman, who is “driving the bottom line more than anyone else, so he would be the top employee. We understand that big names command huge salaries and drive business. We wanted to look at everybody in the industry as if it were one giant, corporate body.”