The MPAA has appointed mobile marketing vet Diane Strahan as the org’s chief operating officer.
Strahan will fill an operational role at the lobbying org that has been vacant ever since Bob Pisano ankled as MPAA prexy and COO in mid-2011.
Strahan most recently served as Neustar’s senior VP and general manager, mobile, and Internet registry services where she oversaw the directory services company’s profit and loss responsibility for its domain name activities.
She has also served on the global and North American boards of the mobile marketing association.
“Technology, innovation, industry alliances and audience engagement play increasingly important roles as the motion picture and television industry continues to advance into a new era,” MPAA chairman and CEO Chris Dodd said in announcing the appointment on Friday. “Diane’s leadership talent will be a major asset for the MPAA and the studios we represent. In her impressive career, she developed breakthrough strategies for high growth players and has led established brands through transformation and success by leveraging new digital technologies and innovative business models.”
During her tenure at the company, Neustar developed much of the back-end technology behind entertainment storage service UltraViolet, which launched in 2011.
Strahan’s other experience includes public offering launches, the development of domestic and global brands as well as contributions at TechnoServe, AOL, CareerBuilder and MCI.