The int’l sales arm of Annapurna, Panorama hits AFM for first time
Megan Ellison made a serious splash last year as a major Hollywood player with “Zero Dark Thirty” and “The Master” through her Annapurna Pictures.
She’s remained on the radar this year thanks to “Spring Breakers,” Spike Jonze’s “Her,” David O. Russell’s “American Hustle” and Bennett Miller’s “Foxcatcher.”
A less-noticed component of Annapurna has been Panorama Media.
Launched at Cannes last year to move into the foreign sales arena, it’s enabled Ellison to use foreign pre-sales to cover part of the production costs and be a player in the increasingly vital international market.
Panorama, headed by industry vets Marc Butan and Kim Fox, comes to AFM with “Pride and Prejudice and Zombies,” Jessica Chastain’s “The Zookeeper’s Wife” and James Gray’s “Lost City of Z,” starring Robert Pattinson and Benedict Cumberbatch.
Butan said Panorama started with a skeleton staff of three.
“We formally launched in Cannes last year before we really up to speed, but Megan and Annapurna had such a fantastic slate already.”
The execs say they’re laser-focused on adjusting to evolving markets.
“The marketplace always changes so 12 months later, it’s always going to be different,” Butan said. “The softness in Europe is making life difficult in every market, whether its consolidation, TV or the economy.”
Fox said the evolution of digital platforms has not gained at a fast enough clip to make up for the decline in DVD. “Zookeeper’s Wife” is shooting next year and advance sales have been made in 90% of world markets and “Lost City of Z” is shooting this summer. And Panorama will be starting sales on John Hillcoat’s crime thriller “999.”
Panorama officially launched in April 2012, with backing from Annapurna as a production, financing, and international sales entity based in Los Angeles. “Panorama’s mandate is to produce, finance and arrange for worldwide distribution on a slate of filmmaker-driven projects with broad commercial appeal,” it said at the time.