MediCinema, RealD Open 3D Movie Theater

Patients can watch Hollywood pix and other movies for free

LONDON — MediCinema, a charity that shows movies to hospital patients in custom-built movie theaters, has pacted with RealD to open a 3D theater at Guy’s Hospital in London.

The theater, which is sponsored by ICAP, has 37 seats, and can also accommodate five hospital beds and seven wheelchairs.

This is the sixth theater MediCinema and RealD has installed in a hospital in the U.K. The others are St. Thomas’ Hospital in London, the Royal Hospital for Sick Children in Glasgow, the Royal Victoria Infirmary in Newcastle, the Serennu Children’s Center in Newport and the Defense Medical Rehabilitation Center in Surrey.

The theaters show mainstream movies, including blockbusters from the Hollywood studios, for patients and their families at no charge.

MediCinema is led by CEO Stephen Moore, who was previously the president of international at 20th Century Fox.

Moore said: “It is our continued priority to ensure that patients across the U.K. are able to enjoy moments of respite from their everyday concerns, in a comfortable and accessible setting.”

Robert Mayson, managing director, RealD Europe, said, “We all share the belief that everyone should have the ability to experience the joy, escapism and healing power of movies, and through the addition of RealD’s immersive 3D technology we hope patients will find comfort and delight away from their regular hospital life.”

Michael Spencer, chief executive of ICAP, added, “It will give patients and their loved ones the chance to have a wonderful movie-going experience to provide respite from their illness and troubles.”

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