Disney locks down apparel and accessory partners for potential new franchise out next summer
The characters that make up Marvel’s “Guardians of the Galaxy” may not be well known to most moviegoers, but that hasn’t dissuaded Disney from lining up a roster of licensees that will produce merchandise for the film next summer.
Partners include Mad Engine, C-Life and New Era who will produce apparel and accessories, joining previously announced partners Hasbro, Disguise, and Sideshow Collectibles that will make toys, costumes and collectibles inspired by the film.
Mad Engine and C-Life will serve as the core apparel licensee with a line of tees and fleece for boys and men, while New Era will develop signature co-branded headwear and hats.
“Marvel’s ‘Guardians of the Galaxy’ is an intergalactic spectacle that will introduce amazing new characters and settings,” said Paul Gitter, senior VP, licensing, Marvel at Disney Consumer Products. “Our merchandising strategy will support this energy.”
James Gunn helms “Guardians of the Galaxy,” out Aug. 1, 2014, that features Star Lord’s Peter Quill, Gamora, Drax, Groot and Rocket Raccoon. Film stars Chris Pratt, Zoe Saldana, Lee Pace, Michael Rooker, Glenn Close, John C. Reilly, Benicio del Toro, Karen Gillan and Dave Bautista.