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MarketCast ups Jeremy Radisich to exec VP

Veteran exec manages studio relationships for market research firm

Market research firm MarketCast has promoted Jeremy Radisich to exec VP.

Radisich, who has been with MarketCast since 1999, will oversee the company’s filmed entertainment practice, which includes handling MarketCast’s studio relationships.

“Jeremy not only has an incredible wealth of knowledge and experience, he is incredibly passionate about helping entertainment marketers identify and exploit opportunity through rigorous research and inspired analysis,” said CEO Henry Shapiro in a statement announcing the promotion on Tuesday.

MarketCast focuses on research for the entertainment biz, including testing of marketing materials, concept and positioning studies, exit polls and tracking studies.

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