‘Man of Steel’ Gets Staggered Release Overseas With China Set for June 20

Man of Steel

Superman pic could see $100 million-plus from China alone

Warner Bros.’ “Man of Steel” has locked in a June 20 release date for China, a market that’s seen exponential growth since “Superman Returns” launched seven years ago.

“Man of Steel,” starring Henry Cavill as Superman with Zack Snyder directing, begins rolling out worldwide next week highlighted by June 14 launches in the United States and the U.K. The film has already been set for June 19 in France and June 20 in Germany, Russia and Spain, followed by Australia on June 27, Brazil on July 12 and Japan on Aug. 30.

In 2006, “Superman Returns” grossed $8 million of its $390 million worldwide cume in China. Since then, the Chinese market has boomed to become the world’s second largest market, driven partly by enthusiasm over U.S. tentpoles.

China has been the largest international market for “Iron Man 3,” generating $120 million of its $795 million in international gross. “Star Trek Into Darkness” took in $25 million in its opening weekend.

With about a month of playtime planned for “Man of Steel” and no other Hollywood tentpoles opening in June, it’s conceivable the Superman reboot could be looking at a gross of $100 million or more from China alone.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply

3 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Joe bold says:

    Superman will rake in the most in Moldavia. Predictions are that it will make a surplus of 200 millions only in Moldavian market.

  2. Very astute Jean-Michel….

    They are also overlooking the fact that before The Avengers (which many ‘customers’ seem to have viewed Iron Man 3 as a sequel to) Superhero films weren’t that big in China; so there is no guarantee that a superhero film not Abengers related, or Dark Knight related will do business there.

    Also China is the world’s 2nd biggest markt, but isn’t The U.K still the biggest market, outside of North America, for English Language films.

  3. Jean-Michel says:

    “With about a month of playtime planned for ‘Man of Steel’ and no other Hollywood tentpoles opening in June, it’s conceivable the Superman reboot could be looking at a gross of $100 million or more from China alone.”

    The problem here is that Chinese audiences this year have been less interested in Hollywood tentpoles than in local films, and June 20th is just one week ahead of “Tiny Times”–the only summer release considered a mortal lock for $100 million–and the Jet Li/Wen Zhang buddy cop flick “Badges of Fury.” “Iron Man 3” and “So Young” proved that a Hollywood tentpole can peacefully co-exist with a local hit, but then “Man of Steel” won’t get a marketing push anything like IM3 got (thanks to its co-production status). So while “Man of Steel” might be the only “Hollywood tentpole” in June (“Monsters University” is still a maybe), that overlooks the biggest threat.

More Film News from Variety

Loading