Man of Steel

Superman pic could see $100 million-plus from China alone

Warner Bros.’ “Man of Steel” has locked in a June 20 release date for China, a market that’s seen exponential growth since “Superman Returns” launched seven years ago.

“Man of Steel,” starring Henry Cavill as Superman with Zack Snyder directing, begins rolling out worldwide next week highlighted by June 14 launches in the United States and the U.K. The film has already been set for June 19 in France and June 20 in Germany, Russia and Spain, followed by Australia on June 27, Brazil on July 12 and Japan on Aug. 30.

In 2006, “Superman Returns” grossed $8 million of its $390 million worldwide cume in China. Since then, the Chinese market has boomed to become the world’s second largest market, driven partly by enthusiasm over U.S. tentpoles.

China has been the largest international market for “Iron Man 3,” generating $120 million of its $795 million in international gross. “Star Trek Into Darkness” took in $25 million in its opening weekend.

With about a month of playtime planned for “Man of Steel” and no other Hollywood tentpoles opening in June, it’s conceivable the Superman reboot could be looking at a gross of $100 million or more from China alone.

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