‘Lee Daniels’ The Butler’ Gets First Posters Following MPAA Ruling

The Butler Poster

Forest Whitaker drama due for Aug. 16 release

The Weinstein Co. has unveiled the first posters for “Lee Daniels’ The Butler,” four days after it was forced to change the title from “The Butler.”

Both posters show a white-gloved Forest Whitaker along with the new title. TWC is releasing the film on Aug. 16.

The Motion Pictures Assn. of America ruled Friday that TWC could keep “The Butler” as part of the title but would have to change its marketing materials and pay $400,000 in fines for violating a July 2 finding that the use of “The Butler” as the title had violated MPAA rules because Warner Bros. owns rights to “The Butler.”

The ruling also required that, should TWC use “Lee Daniels’ The Butler” as the title, the “Lee Daniels” part of title had to be 75% the size of “The Butler.”

“The Butler” is centered on African-American butler Eugene Allen, who worked in the White House during eight presidencies throughout the civil rights era. The film also stars Oprah Winfrey.

TWC’s fine of $25,000 a day, dating back to July 2, is based on violating the initial ruling. The fine will increase to $50,000 a day if the studio fails to issue new digital materials (trailers, TV ads) by Thursday and new print materials by Aug. 2.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 2

Leave a Reply

2 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Adam says:

    Does nobody actually READ articles anymore? Lee Daniels did NOT WANT this – he wasn’t responsible for it. Another studio owned the rights to the title, “The Butler” already – the studio who made the film was forced to change the title, so they chose to put the director’s name over it in order to keep the rest of the title – it wasn’t some sort of ego thing by Daniels. Seriously, people – READ ARTICLES, not just the headlines.

  2. Reginald Pitcher says:

    This is all about money, not totally about race. It’s extortion to the fullest degree. It’s a shame that a wonderful story is lost in the shuffle!

More Film News from Variety

Loading