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Kevin Tsujihara’s WB milestones

Beau Bridges and Bindi Irwin in 2010’s “Free Willy: Escape from Pirate’s Cove,” a Warner Premiere release.

Even before he got to Warner Bros., Kevin Tsujihara had demonstrated his digital bona fides.

Shortly after earning his Stanford MBA, he started Quicktax, which facilitated the filing of financial data online. He joined Warner Bros. in 1994 as director of special projects in the finance division. There, he played a role in Warners’ investment in the Six Flags amusement parks — fitting for a 20-plus year stint at the studio that’s been quite a ride. Under his leadership, Warner’s homevid unit has been a consistent innovator:

October 2005: Tsujihara named head of a newly formed Warner Bros. Home Entertainment Group, combining the studio’s physical and digital businesses. Similar reorgs at other studios follow.

August 2006: WBHEG and film studio co-launch Warner Premiere, a direct-to-DVD unit including franchise iterations of “Free Willy” and “Ace Ventura.” Business found a niche for low-cost films until unit was folded last August, a casualty of the DVD biz decline.

December 2006: Warners takes $100 million stake in Sci/Eidos, keying a spree of videogame-publisher acquisitions that establishes the studio as a leader in the category.

January 2008: Warners abandons HD DVD for Blu-Ray, effectively ending a format war that caused confusion in the marketplace.

May 2011: Studio acquires Flixster for $75 million. The film-centric social network has been positioned as a fan-friendly storefront for Ultraviolet.

Related:
• Knocking on Kevin’s door
• Rosenblum’s future on WB lot remains unsettled
• Robinov retains pic power base, but speculation stirs

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