The box office is set to come back to earth with a loud thump as Paramount’s “Jackass Presents: Bad Grandpa,” starring Johnny Knoxville, looks to finally unseat “Gravity” with tracking in the $30 million range. But Warner Bros.’ 3D champ “Gravity” should see another solid hold, grossing in the $20 millions in its fourth Stateside frame.
“Gravity” already has amassed more than $300 million at the worldwide box office, totaling $177.2 million domestically.
Fox’s Ridley Scott $25 million passion project “The Counselor” also bows Friday with an expected $10 million-$12 million.
The studio insists that would be a decent enough start for the modestly-budgeted film, especially given the potential overseas appeal for stars Brad Pitt, Michael Fassbender, Javier Bardem, Penelope Cruz and Cameron Diaz. But reviews have been harsh, with a 19% positive rating among top critics on Rotten Tomatoes, some of whom have expressed themselves vehemently with quotes like Newsday’s “A disaster on nearly every level.”
Fox launches the film day-and-date in five markets, including Brazil.
In limited release, IFC’s Cannes Palme d’Or winner “Blue is the Warmest Color” bows at four Stateside engagements, including the IFC Center in Greenwich Village, which has admitted it will allow teens. There’s been recent controversy surrounding the NC-17 pic and its helmer Abdellatif Kechiche, who has taken to the Internet to fire back at criticism from his leading ladies, Adele Exarchopoulos and Lea Seydoux.
For Knoxville, “Bad Grandpa” marks the second theatrical release in October, after “Jackass 3D” scored the highest opening during that month, with $50 million in 2010. (“Gravity” has since eclipsed that benchmark.)
And while “Bad Grandpa,” which co-stars child actor Jackson Nicoll, won’t reach the heights of Knoxville’s previous hit without the benefit of 3D, the film’s projected $30 million opening would still double its $15 million production budget. Paramount is trying to manage expectations, citing prospects in the high-teens, low-$20 millions, though other tracking predictions are higher.
If “Gravity” drops approximately 25%, it should gross around $22 million through Sunday. That’s a fantastic hold for the film, which has been displaying great pull at the box office.
Fox Searchlight expands New Regency’s slavery drama “12 Years a Slave” to 123 locations on Friday. Last weekend, the Steve McQueen-directed film scored a solid $48,617 per-screen average from 19 theaters. Searchlight has to work to keep the momentum going, however, with several nominations at the Gotham awards helping fuel a kudos train that should keep rolling for several months.
Film (Distributor): Locations
- Jackass: Bad Grandpa (Par): 3,300
- The Counselor (Fox): 3,044
- Blue Is the Warmest Color (IFC): 4
- Capital (Cohen Media): 2
- 12 Years a Slave (Fox Searchlight): 19-123