Johnny Depp, Bruckheimer Blame Critics for ‘Lone Ranger’ Disaster


Armie Hammer adds: the reviews 'slit the jugular' of Disney feature

Johnny Depp and producer Jerry Bruckheimer have spoken out for the first time since mega-budget Western “The Lone Ranger” crumbled at the global box office, blaming U.S. critics for one of the biggest Hollywood trainwrecks of the year.

“I think the reviews were written seven to eight months before we released the film,” Depp proclaims in a new interview.

Disney’s costly feature, which could lose as much as $190 million, never stood a chance of succeeding because of overtly negative press, according to the Oscar-nominated actor.

SEE ALSO: ‘The Lone Ranger’ Could Cost Disney Up to $190 million in Losses

“I think the reviews were written when they heard Gore (Verbinski) and Jerry (Bruckheimer) and me were going to do ‘The Lone Ranger’,” Depp said. “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.”

Bruckheimer, who made millions off the “Pirates of the Caribbean” franchise with Depp, agreed when it came to the press’ coverage.

“I think they were reviewing the budget, not reviewing the movie, ” Bruckheimer told Yahoo U.K.-Ireland. “The audience doesn’t care what the budget is — they pay the same amount if it costs a dollar or 20 million dollars.”

“It’s unfortunate because the movie is a terrific movie, it’s a great epic film. It has lots of humor. Its one of those movies that whatever critics missed in it this time, they’ll review it in a few years and see that they made a mistake.”

SEE ALSO: Johnny Depp ‘Not Too Far Away’ from Quitting Acting

Depp’s co-star, Armie Hammer, who played the title character in the $250 million film, echoed their sentiments.

“This is the deal with American critics: they’ve been gunning for our movie since it was shut down the first time,” Hammer said, “That’s when most of the critics wrote their initial reviews.”

The 26 year-old actor was referring the summer of 2011 when Disney, just weeks before the film was supposed to originally shoot, pulled the plug in order to trim the movie’s steep budget. The studio ultimately greenlit “Lone Ranger” after the three principals, Depp, Bruckheimer and director Gore Verbinski, agreed to take a pay cut.

“They tried to do the same thing with ‘World War Z’,” Hammer said of the critical backlash.”It didn’t work, the movie was successful. Instead they decided to slit the jugular of our movie.”

As of Aug. 3, “The Lone Ranger” has grossed $86 million at the U.S. box office with a 28% fresh rating on RottenTomatoes.

“The Lone Ranger” opens in the U.K. on Friday.

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  1. bats :[ says:

    The Transformers films are crap — the critics say so. They also make boatloads of money. I’m not quite seeing how they succeed when The Lone Ranger failed — maybe it really *isn’t* very good.

  2. they should actually consider this lucky. they’ve made so many more bad movies that should’ve failed and didn’t.

    • Yousef says:

      and what are those movies? they just made the pirates movies which were all great and alice in wonderland which wasn’t bad

  3. lez says:

    Hah. It’s karma for white-washing the Lone Ranger in the first place. Silly Hollywood.

  4. Michael says:

    C’mon. The film was a piece of shite. What a bunch of frakkin’ cry babies. Jeeeez!

  5. Steven says:

    They tried to do the same thing with World War Z? Are you kidding me? World War Z is at 71% from top critics on Rotten Tomatoes. Nowhere near comparable to The Lone Ranger’s 10%.



  7. Quigley says:

    The reviews aren’t the main problem. The biggest problem is that the movie sucked. It doesn’t deserve anyone’s money.

  8. April says:

    Did not become a big fan of Johnny Depp till Pirates of the Carribean. I will see all his movies now, because he makes the characters his own. Go Johnny! I am from baby boomer generation. Can we all play nice in the sandbox? Ha Ha.


    REALLY -blame the critics??? Who was smoking crack/sherm/meth/Kroc or whatever up in the Mouse’s behind and surmised that the LONE RANGER would be a great tentpole pix? A pair of characters that had such a jingo/racist undertone for which they went to “so called” great lengths to downplay/glossover…The LR & T is a relic of the past. Nobody cared about those characters…all of these guys are delusional and need to get over themselves, their big egos and move on…man up and take responsibility, the film sucked, such is life…

  10. The last two Pirates movies were as bloated, awful and boring as Lone Ranger AND got pretty bad RT ratings too but they still made loads of money. So I guess the critics aren’t all-powerful all the time then, Johnny?

  11. adam says:

    The Lone Ranger is a hero….The movie made him out to be a sissy…What was the director thinking???

  12. Ruxpin says:

    Maybe if they didn’t make a film that was utter crap. Beside that, I’m sorry, but in 2013 The Lone Ranger doesn’t stand a chance. This generation (the younger set IS Disney’s bread and butter) really doesn’t have any interest in a western. It just doesn’t. The idea was bad (dumb) and the delivery was equally so. The critics said it was lousy because, frankly, it was.

    • April says:

      So tired of the critical reviews of Lone Ranger! I saw it twice and loved it. Very tired of movies that cannot be made without constant “F” word being scattered throughout the movie.By the way, I am well educated and open minded and was very embarassed taking family young and old to see Identity Thief! So what if younger generation has no interest in a western. Our older generation does. I bet it does well on DVD. I very rarely watch prime time also due to all the stupid reality shows. I bet you loved the Identity thief movie with all the mindless cussing and the reality TV shows..

      • Ruxpin says:

        Hi April,

        Thank you for the nice posts. Yeah, posting on these things can become addictive, and it’s sometimes hard to remember there are PEOPLE behind the names on the screen. I’m more than happy to accept the fig leaf offer.

        You and I aren’t that far apart in age, really. I’m 45. I think I would qualify for the “older generation” in the context we’re talking about. Although it seems that neither one of us think of ourselves that way. You are slightly older than I am (slightly and you probably do look younger–not trying to make any assumptions) but I think maybe it’s safe to say that you and I come from simpler times. Shows that we grew up on like Saturday morning cartoons, Sigmund the Seamonster and HR PuffnStuff, etc. just don’t fly.

        Even if you’re in your younger 50s (is that politically correct?) the Lone Ranger is probably a little before your time.

        So I guess I’m saying this: Disney movies usually target the children, teen and twenty somethings. Usually Disney does a fairly good job of putting something in their films that the adults taking their children can appreciate. But even in those cases, it usually requires the kids saying “I want to go see [insert title]. Whereas you and I might have grown up on (reruns for me) of Bonanza or Little House on the Praire, etc., the closest many of the 18 and under set have come to seeing a cowboy is Woody from Toy Story.

        Just like Woody was afraid of, with all the ray guns and wizards and smart alek kid shows (with all the clueless parents–a topic for another page) kids don’t seem to have time for a quaint little cowboys and indians movie. There are large geographic areas where that may be very relevant, but there are also huge portions of the population where the concept is just completely foreign and almost a “period piece.”

        I have no problem whatsoever with a period piece (don’t tell anyone). But I don’t know that Disney can sell that unless they make someone a princess and there’s a sorcerer or something involved.

        So, again, I do think it’s possible that The Lone Ranger could have worked (I’m talking strictly at the box office. I’m not criticizing the film itself at this point–you clearly liked it). I just think that if maybe another studio releases it, markets it to boomers and whatever you and I are considered (I kind of fall into the beginning of Gen X but I don’t really like it and don’t identify with it) and made it with a more modest budget, you probably would have had about the same box office draw based on the Lone Ranger name alone. At that point, it makes a modest profit and the studio is happy, the producer and actors are happy, and everyone goes home with a smile.

        By the way, I saw in your other post that you like Depp from Pirates. He was excellent in that, although I haven’t seen the most recent one.. He’s had quite a few other films that he just completely becomes the character and you completely forget it’s him. I personally think that’s high compliment for an actor.

        Again with no sarcasm, I’m glad you enjoyed the movie and I appreciate your defending the movie you enjoyed. I didn’t, but that’s simply personal preference. I guess my criticism of it boils down simply to my astonishment that Disney thought it would work if marketed for “youth” and on a huge scale. I just don’t think their marketing department/focus group did their due diligence.

        Enjoy your night. It’s been fun reading you.

      • April says:

        Ps Ruxpin, Forgot to add that I am in early 50’s. Is this older generation. Look much younger though. Let me know what is considered older generation for the movie industry. You seem very knowledgeable in this field Have a good day. Time for my nightly jog.. I have learned a lot today

      • April says:

        Hello Ruxpin. Believe it or not, I found this website Variety by accident. Saw the article on Lone Ranger and this led to reading the posts. Well before I knew it , here I am posting my first ever comment. It sure is fun!!. I need to control myself, as can be a very opinionated lady. Ha Ha. Hopefully we can all keep comments clean and somewhat nice

      • Ruxpin says:

        Almost forgot: “I bet it does well on DVD.”

        I bet you’re wrong.

      • Ruxpin says:

        April, I’m not sure why you’re jumping to assumptions. No offense, but you’re not particularly good at it. If you liked the movie I’m quite happy for you (without a hint of sarcasm or condescension). I can honestly say I’ve never even heard of the The Identity Thief movie and cannot say whether I’d like it or not, but having just looked it up on IMDB and saw it was rated R for sexual content and language. So I”m not exactly sure why you were surprised by its content. That wouldn’t be my definition of educated, nor would jumping to absurd conclusions based on absolutely no information. I frankly don’t need the cursing and I watch very few, if any, reality shows. On Lone Ranger’s opening weekend, the kids and I went to see Dispicable Me 2. No cursing. Not really any particular educational value or anything, but it was fun. And, unlike Lone Ranger, it was clearly targeted to today’s youth.

        “So what if [the] younger generation has no interest in a western.” Well, you end up predictably losing a ton of money, but other than that, yeah, so what?

        “Our older generation does.” Yes, but the “older generation” is not going to be able to support a $250 million dollar film. Clearly.

        Again, they could have done it on a lower budget, cast it better, and with pretty much the exact same story would have made a little bit of money off of the “nostalgia” crowd. And it probably would have been better off with a studio other than Disney if that were the case. But packaging it the way they did and targeting an audience that had very little interest brought about the utterly predictable result: a huge box office loss. But yeah, so what? It’s only $150 million or so.

  13. mt says:

    Perfect!!! AMEN!!!!

  14. Shirl says:

    WOW … i loved this movie :)

  15. i like how the concept that the film wasn’t good is never entertained. if american audiences are so easily convinced by critics reviews, then maybe next time they should release the film without having any critics watch an early copy.

  16. Warren Samu says:

    You can blame the critics, but with user reviews now at 6.7/10 at IMDb, 3.5/5 at RT, and 6.5/10 at Metacritic – it’s hard to argue that the public did not feel the film to be mediocre at best. Just another attempt of Hollywood elite excusing themselves for spending loads of cash on loads of trash. They’re upset that more of the general public didn’t decide to waste their money on it. The film has already grossed over $175 million worldwide. Most movies never make that much.

  17. mt says:

    You are so right!!!

  18. John Gagnon says:

    The movie was booooring. What a waste of money!

  19. TVDude says:

    Plenty of films have poor reviews and still sell well at the box office. Heck, the last Pirates movie had poor reviews and still made over a billion dollars worldwide.

    The truth is most people didn’t see The Lone Ranger, so most people are basing their opinion off of something other than the movie itself. The problem is there is a mixed reaction from the few who have seen it. Some people love it, a lot of people thought it was “OK”, and some hated it. In a summer filled with lots of competition, you need to be either a sequel or have a good word of mouth going into a movie. The Lone Ranger didn’t have that.

    Another truth is that had the film been given a realistic budget, it would have made money. All three Lord of the Rings movies and most Harry Potter movies were done under $150 million, yet Disney couldn’t find a way to make this western movie cheaper? Disney spends $200 million or so on each movie they make so it’s really hard for anything like that to make money if it’s not a huge hit at the box office. The Lone Ranger shouldn’t have had a budget over $100 million. Had it been at that level, I think the reaction would have been different.

    Depp, Bruckheimer and director Gore Verbinski are all to blame somewhat for that. Even though they took a pay cut, we all know they still had big paydays from this. This is proof that people do not go to movies because they like the cast, but because they are legitimately interested in the story being told. Clearly, people weren’t interested in this version of The Lone Ranger the way Disney hoped they would be.

  20. Joe Smart says:

    As if the movie wasn’t bad enough, now the people who made it refuse to even accept responsibility for it? Critics can kill films aimed at adults (Heaven’s Gate and Ishtar are perfect examples of what can happen when critics turn into sharks that smell blood in the water) but they cannot kill popcorn pictures. If critics could kill popcorn pictures the Transformers movies would have bombed. Actually pretty much anything that Michael Bay ever made would have bombed. If people want to see a big dumb expensive movie they are going to see it regardless of the reviews. People didn’t want to see The Lone Ranger because a) there’s a limited market for westerns to begin with; b) the trailers made it look like a terrible movie and c) the bad reviews confirmed that it was a terrible movie. The Lone Ranger didn’t get bad reviews because critics had it out for Jerry Bruckheimer and they were reacting to the film’s budget–they gave it bad reviews because it’s one of the worst movies of the year, hands down. This is not a movie that is going to be reassessed a few years down the line. I think that’s actually possible with R.I.P.D., a movie I suspect people will be surprised to like when they end up seeing it on cable. But it’s not going to happen with The Lone Ranger. The whole concept behind the movie was a mistake–you’re going to make a Lone Ranger movie where the Lone Ranger is a bumbling idiot that Tonto makes fun of for two and a half hours and make audiences wait for two hours before the Lone Ranger does anything heroic and then be surprised that your movie bombs? Seriously? The Lone Ranger movie should have been about The Lone Ranger but instead was about Tonto, since Johnny Depp is the box office draw. If the filmmakers wanted the movie to be about Johnny Depp from the first shot to the last then he should have played The Lone Ranger, not Tonto. Johnny Depp’s quote about not going in with the expectations that the movie be a blockbuster is particularly stupid. You don’t spend two hundred and fifty million dollars to make a Woody Allen movie. If you’re going to spend blockbuster money to make a movie then it’s perfectly fair for everyone to expect that movie to be a blockbuster. Besides, Jerry Bruckheimer movies exist for no purpose whatsoever other than to be blockbusters. He doesn’t make prestige pictures. He doesn’t make sophisticated movies for adult audiences. He doesn’t make art-house films. All he makes are very expensive popcorn flicks that are designed to make a lot of money. Since his movies have no artistic ambitions beyond making as much money as possible it’s hard to judge his movies on any basis besides whether they were hits or not. Even his biggest hits (The Pirates of the Caribbean: Curse of the Black Pearl and National Treasure) aren’t very good movies–but they sure were hits. Trying to claim that The Lone Ranger was some great creative accomplishment even though it bombed just doesn’t wash.

    • Ruxpin says:

      Agree with everything except Ishtar. Ishtar did poorly because it was an incredibly horrible movie.

      • Ruxpin says:

        @Joe Smart You make good points (I enjoy reading your posts, by the way. Quite thoughtful and well stated). I think what you describe does happen and there are probably quite a few more examples. I personally just didn’t care at all for Ishtar (or the Lone Ranger, for that matter), but that’s simply personal preference and well beside the point

        I do think in the case of the Lone Ranger that it highlighted a genre and a character that I don’t think has any resonance with the typical Disney audience. I think the studio should have been able to foresee that. I know Depp claimed over ten years ago that he has some Native American in his blood, but I think they’d have been better casting an actual Native American. I think they could have done the story on a lot smaller a budget to sell to the “nostalgic crowd” and made a little bit of money from it.

        But the big bucks, big movie idea with this material was, in my opinion, a bad idea from inception that was made worse by its execution.

        It’s a shame, because I actually like Depp and Bruckheimer. I just think in this particular instance it comes off a little disingenuous on their part to blame the critics and the viewers.

      • Joe Smart says:

        I personally like Ishtar but there are also people who liked The Lone Ranger. I don’t think Ishtar failed because of the quality of the movie, though–I saw it on opening weekend and the theater was nearly empty. There were a lot of negative stories leaked to the press about problems on the set and budget overruns. It later turned out that those stories were leaked by people high up at Columbia Pictures–the studio that was releasing the movie. There was a management change at the studio and the new bosses didn’t want their predecessor’s high profile project to succeed so they intentionally sabotaged it. When the studio that’s releasing a movie wants that movie to bomb it’s not likely to do well. I think Warner Brothers might have intentionally tanked Pacific Rim for similar reasons. Their relationship with production partner Legendary Pictures went south in a big way and three weeks before Pacific Rim’s release nearly all of its promotional budget is unspent? Warners was either completely inept with their marketing of that movie or they didn’t want it to do well.

  21. Terry says:

    I just lost respect for Depp. Blaming the critics for a pos movie is low. You have a lilly white male talking Native American mush mouth whose character is following behind the race that eradicated his people to make room for his clan. Stop me if I’m missing something!
    So Depp is garbage outside them overrated Pirate movies where there is literally no damn plot, rhyme or reason. So what now? Is Disney going to ask for their 20 million check back? Lol!

    • Yousef says:

      depp is garbage outside of piraes? alice in wonderland made a billion dollar and charlie and the chocolate factory made close to $500 and most of his other movies did very well at the box office

  22. haole says:

    or maybe people were just upset that tonto was played by a white guy instead of a native american, LIKE HE SHOULD HAVE BEEN.

    • gothic1988 says:

      There’s a lot of reasons to complain about this movie, and why it is bad. However, I want to say something about your comment. Nobody gives a shit about Tonto or the Lone Ranger, so nobody gives a shit who he’s played by. I highly doubt a billion dollars worth of people said that they weren’t watching the movie because Johnny Depp is playing Tonto.

  23. L. Jaye Bell says:

    There is so much symbolism in the movie that points directly toward the imbalances our world operates from today. Of course the critics hate that; their opinions are perceived as having value when in truth, it’s just perception of readers ascribing value to the critic’s opinions. It’s all a shell game, a very bad trade.

    Humanity’s exploitation of nature has created the imbalance. Of course the critics don’t like that, it is an indirect assault on their way of life. Just as in the movie, the opinions of critics are perceived to have a value that is falsified; they don’t affect those who can look deeper into the truths of the film. The trick of the film to see if anyone is “awake” is when Tonto is burying the Rangers, and what specific item he trades prior to burying one of them.

    Incidentally, the “Windigo” is a mythical Native American hunter who cannibalizes its own kind. Isn’t that what big banks, and the corporations are doing on all fronts to keep shareholders happy?

    • Kirk Rende says:

      Are you trying to say that critics didn’t like it because it espoused left-wing values? It’s hard to tell due to the convoluted liberal preaching. Muddling through your ramblings, it should have been a no-brainer for the left-wing critics’ to buy-in. You know, “An Inconvenient Truth” was great and “Atlas Shrugged” was terrible, etc, etc.. If politics were the issue, it should have done much better, not worse in critics’ eyes.

      You must not be a shareholder of a “big bank” or a corporation if you don’t expect that you will get a return on your investment to keep you happy. In this case, Disney shareholders shouldn’t be happy.

      • L. Jaye Bell says:

        Bless your heart, it sounds like you’re bought in so deep, you’ve missed all my points entirely. It was much more than a Disney movie. It’s just that one needs to be awake to see it, which is pretty scary if you’ve been sleeping all this time.

  24. Books Will Save The Planet says:

    Armie Hammer just missed with his portrayal of the masked man, otherwise it was solid BO entertainment experience. He was upstaged in every scene by Johnny Depp, even though they seemed to have a Jackie Chan / Chris Tucker buddy feel.

  25. Sherry Edwards says:

    I am still laughing. It was funny!

  26. Liz Massey says:

    A friend and I who are in our 50’s went to see “The Lone Ranger” and we clapped at the end as did just about everyone in the Theater. I asked other people that went to see the movie if the audience clapped at the end and they said “yes”. I have not seen that kind of response to a movie in a long time. I think Johnny Depp is right about the critics. When the “Pirates of the Caribbean” came out it was misunderstood in the beginning also. I hope to see a sequel and tell the critics to stay home.

  27. sunshine63 says:

    I didn’t see this movie as a failure. I saw it. I liked it. I think Johnny portraying a Native American is what pissed everybody off. Any time you deal with ethnicity it bothers some. I believe the movie will make up money when the DVD comes out.
    I don’t think having Armie Hammer as the lead (a virtual no one in the acting industry) was a smart idea. I’m glad to see all those involved with the movie coming back to attack the critics who attacked them even BEFORE the movie was nearing release. If the critics tried to ruin a movie I was in and put a lot of work into, I would come out fighting too! It’s as if people let “critics” decide everything for them.
    There is no wrong or right here. WE THE PEOPLE are the ones who need to decide for ourselves what we like and don’t like. Never let someone else make up your mind for you…..Think for your self! Every movie ever made is liked by some and not liked by others.

    • Joe Smart says:

      Disney is taking a 190 million dollar write-off as a result of The Lone Ranger. I’m pretty sure they consider it a failure.

    • Ruxpin says:

      You wrote a good post, sunshine. I don’t agree on every level, but well said. I do think Depp as a Native American cost them some. And I have to agree that Hammer probably wasn’t the best choice for the Lone Ranger, but it seems to me that Depp was the vehicle and this movie was actually about Tonto…despite the name.

      I think, though, that this movie was ultimately doomed because of a lack of interest in the character. It’s very difficult anymore to make a successful Western. Both the Western and the Lone Ranger, in particular, are kind of left to the past.

      I do think a different studio might have been able to pull off a movie that brought profits if it was done economically. A $75-$100 million movie targeted to the older set could have brought back a modest profit based solely on the name. But I really do think “The Lone Ranger,” no matter how good it was cinematically, had no chance to turn a profit on $250M.

      All that said, I really appreciated your closing statement. Well said.

  28. richmleone says:

    They’re floating down the de-nile river. It’s the public who are the final judges.

  29. Jayarby says:

    If it was so good then it would have gotten good word-of-mouth by theater goers, in spite of the critics. It didn’t. Considering Grown Ups 2 has grossed more than $137 million dollars to date, anyone who blames a box office failure on critics should win some sort of award for stupidity.

  30. Jayarby says:

    Billy, is this the first time you’ve ever entered comment in a website?

  31. DANN GIRE says:

    “They (the critics) tried to do the same thing with ‘World War Z’,” Hammer said of the critical backlash.”It didn’t work, the movie was successful.”
    Could that possibly be because WWZ was a slightly better movie than LR???

  32. Johnny, You are a great Actor, but you took information from some Comanche Tribal members who did not have your best interest……I as a 4/4 Comanche Elder do not approve of the black crow on your head, it was not funny….it is most certainly NOT a Comanche thing, no matter what a couple of Comanches think……we do not use the Black Crow feathers in any way……my Grandson saw the movie and thought it was funny when you tried to feed the dead bird……I did not see it and will not see it. The whole premier was handled in a bad way here in Comanche Country. My people have many needs and the $80.000 + that the Comanche Nation spent on your visit was taken away from me and my Grandkids……..I do not appreciate that…….but do not hold that against you, like I said it was the way it was handled by a very few Comanche People…….best regards.

  33. mt says:

    Id love to make a $100,000.00 investment and get $20,000.00 back, wonderful HIT!!!!! Right in the pocket book!!! I can see many people failed math. Unbelievable.???

  34. This doesn’t mean the film failed for the reasons they stated; but many people have been saying the same thing all summer. Here, on the Hollywood Reporter AND both the comments and lead writers at Deadline.

    It’s like they made more money when John Carter and Battleship flopped so they are desperate to call anything a flop long before it comes out. He’s right, they DID do the same thing with WWZ; they did it with Pacific Rim (despite that film ALWAYS looking to China, Japan and South Korea for a massive chunk of its box office)

    It is getting really old, really fast and they need to give it a bit of a rest, because the negativity is shameful.

    Again, I am NOT saying that made people stay away from this film in particular (I bet it didn’t help) and whilst it is nowhere near enough to make a profit, please people stop saying that $175m worth of business (so far) let’s average that out to $10 per ticket and say 17.5m people; stop saying that this is somehow NOBODY going to see the film. Last I checked 17.5m is 17.5m more than no people.

  35. tamara says:

    The reviews were bad because they knew when the movie was in works that is was going to be as bad as it was. I am frustrated at all the years natives have been fighting to clarify our identity in main stream media. To have it all taken away again because some hot shot Movie star claims to have a little native in him! If he was true to his culture he would have never played such a racist role. Remember the movie dances with wolves? Graham Greene didn’t get an academy award because a modern Indian playing a past Indian wasn’t really a stretch in his acting skills. But John Wayne playing a cowboy is a legend? hmmmm… I am very disappointed in the making of this movie and Johnny Depp’s role.

  36. Junrall says:

    I hadn’t seen a single review before watching this movie… and still, the was just “meh”

  37. Rafael Sanchez says:

    Fun movie. Will buy the dvd on the first Tuesday.

  38. Saw the movie. I loved it and so do all the people I know including my 12 year old grandson. I think it was great and don’t agree with the “it bombed”. It was a hit.

    • Kyle Pedley says:

      It’s going to lose Disney a considerable chunk of money, not just from its initial budget which went way over, but also all the subsequent marketing and promotion costs, which were enormous.

      It fell way below expectations Box Office estimations (Disney were hoping/projecting POTC levels of receipts) and is going to lose them at least $100 million, probably closer to $150m.

      It undoubtedly bombed.

  39. Tim says:

    Okay, first of all, generally speaking, people don’t go to movies based on reviews. Just look at the Transformer movies, for only one example. Secondly, Westerns just don’t make a lot of money these days. Third, Armie admitted: “They tried to do the same thing with ‘World War Z’,” Hammer said of the critical backlash.”It didn’t work, the movie was successful.” Okay, then why wasn’t YOUR movie successful?? Even though you had Johnny Depp and Jerry Bruckheimer from the very successful Pirates franchise? Perhaps because it really wasn’t all that great or interesting for the casual film fan. Sorry to burst your bubble guys – but don’t blame the critics.

  40. Albert says:

    I loved the movie, me and my girlfriend laughed and had a great time dont care what anybody says . Something terribly wrong with that horse (critics)!!!!!!

  41. Tina says:

    I so enjoyed this movie, critics are so very ofte wrong it is laughable..I sometimes wonder who they are thinking of when the evaluate the movies!!!

  42. FTCS says:

    How astute that Johnny, Gore and Jerry are to be able to pinpoint the failure of The Lone Ranger to the critics bad reviews written long before the film was even released.

    I guess the public is so dumb that they believed these bad reviews rather than all of their friends communicating through social networks about how great a movie it is. Damn those critics!

  43. Max says:

    Huge western fan, like most men. Women aren’t big on westerns so there’s your numbers game it had nothing to do with continuity. Totally genius Depp performance. I’m a huge Hammer fan after this.

    I will bet money it’s most rented of the year at red box kid will watch it over and over. I will rent it and see it again. If you like westerns this is one you need to see.

    • April says:

      Max, sorry but you are wrong about women not liking westerns. I loved Lone Ranger and so did my friends. We range in age 25 to 55. We laughed and clapped many times. Good grief everyone, why be soo serious. What happened to enjoying pure fun, mindless entertainment. Does everything(every movie) need to be politically correct!!!! This IS NOT a documentary folks. I thought Johnny Depp was brilliant. He did steal the show from Lone Ranger. Yes, Lone Ranger should have been more of a hero. Oh well, it was fun anyway! I would see sequel. Gosh all these reviewers sure forget to have fun and take things too serious. PS I respect the Indians even more now. And to you IM, we need to wash your mouth with soap and water for profanity.No need for cuss words to get your point across as all comments are posted by intelligent folks.

  44. Mr. Vega says:

    I totally disagree as to why the film failed. I thunk it was because Johnny Depp’s version of Tanto. I like Johnny Depp, loved him in Alice in Wonderland and all of the Pirates of the Caribbean. However, it just didn’t make sense to me that Mr. Depp play the role of Tanto for two reasons. Tanto is a sidekick role and Johnny Depp is a major star which I felt he was going to play batshit crazy which would put Tanto in direct competition for the spotlight with The Lone Ranger which is the star and main character of the movie. I grew up watching The Lone Ranger and did not want to pay to see a movie version that would otherwise make a mockery of a timeless classic. I think others share my opinion and that was why it didn’t do as well as expected. That was one role Johnny should never have done, it made him look like an egomaniac.

  45. Johny Who says:

    Oh yeah. That must be it. Not the fact that nobody wanted to see this film in the first place. I never read a review & I still had no interest in seeing this film. Half in the bag summed it up… It’s the film that nobody asked for.

  46. LadyMulti says:

    I never listen to critics much. I saw all the bad reviews and took them for what they were. And I LOVED the movie. And it irritates me that a chunk of the bad reviews was “oh, it’s over 2 hours long…!” Really? I thought it flowed really well and I didn’t even notice it was over 2 hours long for I enjoyed every bit of it.

  47. Heidi says:

    Gotta say – I don’t know, care, or pay any attention to critics (be it the pro’s or my neighborhood bro’s) when it comes to watching a film that catches my eye’s or ear’s . . . or is a must see because it relates to who I am and with this being said…Depp was not a believable Indian…and the affects (i.e. the train sequence) was too CGI for my liking. . . but hey …it’s supposed to be make believe…I just couldn’t get into Depp’s character….I actually walked out and got my money back, I’m going to wait for it to come out on Red Box. So to say that a critics or collective critique are the reason for the movies doom…you got rule it out and re-evaluate.

  48. They based Depp’s ridiculous make up on a painting by Kirby Sattler of a native American with black and white stripes on his face and a crow FLYING past his head not as part of a headdress.Sattler never claimed his paintings were historically accurate and Depp’s decision to make the crow part of his headdress was just one of may errors he made in his choices of how to play this character. That cartoonish look turned many folks away from the box office and the word of mouth as well as the critics reviews was that this picture was not good because of poor plot, dialogue and acting. The critics can help or hurt a movie but ultimately the ticket buying public has a fairly good idea of what they want to see or not. The problems were up on the screen not in the reviews.

  49. Simon says:

    I’ve yet to see the producer and star come out and say “I’d like to thank the film critics for helping to make my film a hit.” The industry splash critic quotes all over their posters, print ads and DVD covers (aka free marketing) to sell their product, but now want to deflect poor greenlighting/marketing/box office onto the same critics. Note to Hollywood – if you make bad films, you’ll be called on it. (Full disclosure – I’m a professional film critic from Australia and gave The Lone Ranger a score of 2.5./5.)

  50. dicle says:

    Are you kidding me? I watched the film and I must say I have never ever laughed when wathing something EVER. Movie was terifc, actors were perfect and whole production was basically amazing. Those who write that rewievs aren’t from this world or human in my opinion.

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