John Friedberg QED

Veteran Exec to spearhead distribution, sales

With the opening of Cannes looming, QED International has promoted veteran exec John Friedberg to executive VP of international sales.

QED’s Cannes sales slate includes David Ayer’s “Fury,” starring Brad Pitt and Shia Labeouf; “Ten,” John Turturro’s “Fading Gigolo,” starring Turturro and Woody Allen; romantic comedy “Are We Officially Dating?” starring Zac Efron and Imogen Poots; and the supernatural thriller “Haunt,” starring Jacki Weaver.

Freidberg will work closely with CEO Bill Block to spearhead distribution strategies, manage relationships with international partners and oversee day-to-day operations of the international sales department.

“We remain committed to delivering an exceptional slate of commercial films to our international partners and I’m delighted to have John leading those efforts with me at Cannes,” Block said.

Friedberg joined QED in 2006 and was  promoted to VP of international sales in 2011.

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