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Jennifer Lawrence Targets Different Audiences as She Promotes ‘Hunger Games’ Sequel, ‘American Hustle’

Lawrence shows off a range of looks in the marketing campaigns for films releasing within weeks of each other

Hollywood is currently selling two very different versions of Jennifer Lawrence to moviegoers as Lionsgate promotes “The Hunger Games: Catching Fire” and Sony expands its marketing campaign for David O. Russell’s “American Hustle.”

On Sept. 30, Lionsgate released the final poster for the Francis Lawrence-helmed “Hunger Games” sequel that features the actress in full hero mode as Katniss Everdeen about to fire off an arrow. Pic is set for release Nov. 22.

Just three days later, on Thursday, Sony unveiled character posters for “Hustle,” featuring the vintage 1970s and ’80s looks of Lawrence, Amy Adams, Christian Bale, Bradley Cooper and Jeremy Renner in the crime drama that the studio will start rolling out Dec. 13 before its wide release Christmas Day. With its edgy, crime-themed subject matter, the film clearly targets an older audience.

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