Executive helped launch successful homevideo campaigns for the James Bond anniversary collection, "Avatar" and "Glee"
In the new post, Finn expands his duties to include global oversight of corporate communications, digital marketing, media, publicity and marketing partnerships for the division.
“Twentieth Century Fox has been my home for 13 years, and I am excited for the opportunities ahead,” Finn said. “It is an incredible time to be in this business, and with Mary’s leadership and vision, the team is driven to challenge norms and secure opportunities to make Fox stand out from the pack.”
The promotion comes after Fox’s homevid arm had a strong 2012, and released the 50th anniversary Blu-ray set of the James Bond franchise, which was the top-selling box set of the last year.
Finn has played a key role in the homevid arm since 2009, where he managed communications for all of the company’s releases, including 200 campaigns a year (including “Avatar,” still the bestselling disc to date, “Planet of the Apes,” “The Simpsons,” “Glee,” “Modern Family” and “Star Wars”), and the latest technology advancements, including Digital HD, Blu-ray, 3D in the home and VOD.
“James’ expanded role reflects the natural evolution of consumer communications across every platform through media, publicity, social engagement and partnerships,” Daily said. “He has proven himself to be a dynamic and innovative executive and his passion for consumer engagement and keen understanding of the ever-evolving media landscape makes him an integral part of the senior management team.”
Before joining Fox, Finn worked for Fox Searchlight Pictures as VP of national publicity, overseeing campaigns for “Slumdog Millionaire,” “Little Miss Sunshine,” “28 Days Later” and “Napoleon Dynamite,” among others. He also was a publicist at 20th Century Fox, working on “Cast Away” and “Minority Report.”