James Finn Promoted at 20th Century Fox Home Entertainment

James Finn Promoted at 20th Century

Executive helped launch successful homevideo campaigns for the James Bond anniversary collection, "Avatar" and "Glee"

Twentieth Century Fox Home Entertainment has promoted James Finn to executive VP of marketing communications.

In the new post, Finn expands his duties to include global oversight of corporate communications, digital marketing, media, publicity and marketing partnerships for the division.

He reports to Mary Daily, president and chief marketing officer of worldwide marketing for Twentieth Century Fox Home Entertainment.

“Twentieth Century Fox has been my home for 13 years, and I am excited for the opportunities ahead,” Finn said. “It is an incredible time to be in this business, and with Mary’s leadership and vision, the team is driven to challenge norms and secure opportunities to make Fox stand out from the pack.”

The promotion comes after Fox’s homevid arm had a strong 2012, and released the 50th anniversary Blu-ray set of the James Bond franchise, which was the top-selling box set of the last year.

Finn has played a key role in the homevid arm since 2009, where he managed communications for all of the company’s releases, including 200 campaigns a year (including “Avatar,” still the bestselling disc to date, “Planet of the Apes,” “The Simpsons,” “Glee,” “Modern Family” and “Star Wars”), and the latest technology advancements, including Digital HD, Blu-ray, 3D in the home and VOD.

“James’ expanded role reflects the natural evolution of consumer communications across every platform through media, publicity, social engagement and partnerships,” Daily said. “He has proven himself to be a dynamic and innovative executive and his passion for consumer engagement and keen understanding of the ever-evolving media landscape makes him an integral part of the senior management team.”

Before joining Fox, Finn worked for Fox Searchlight Pictures as VP of national publicity, overseeing campaigns for “Slumdog Millionaire,” “Little Miss Sunshine,” “28 Days Later” and “Napoleon Dynamite,” among others. He also was a publicist at 20th Century Fox, working on “Cast Away” and “Minority Report.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. EK says:

    He’s had the product to work with and has done well promoting it. Nice to see hard work rewarded! Bravo Fox.

More Film News from Variety

Loading