Giant-screen format should be boon to pic's bottom line
The news was announced Tuesday by Imax chairman and president Greg Foster at a lunchtime keynote speech at the U.S.-China Film Summit conference in Los Angeles.
The film, the sixth in the Chan-starring “Police Story” franchise, is set for a Dec. 24 release in China. It’s directed by Ding Sheng, and co-stars Liu Ye, Steve Yoo and Jing Tian. China Vision Group and Wanda Media are the producers. Wanda is the biggest single operator of Imax screens in China.
Chan’s last Chinese film, “CZ12 (pictured above), was a hit in China, taking in $141 million.
Foster said that Imax has been involved in 11 local-language films in China since it opened its first commercially operated giant screen in Shanghai in 2004. The company now has more than 140 screens in operation in China.
“That total could rise to over 400 if all the contracted screens go ahead,” Foster said. The total could go higher still when the company next revises its estimates of the Chinese box office potential.
Underlining the scale of the giant screen company’s impact, Imax screens accounted for 15% of Russian hit “Stalingrad'”s box office in China over the Nov. 1-3 weekend.