You will be redirected back to your article in seconds

Italy sets TV quotas for local pics

Measure will boost investment in Italian films

ROME

The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare.

The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of grosses, and had long been clamoring for more TV air play.

The investment quotas, set out in a draft decree, force pubcaster RAI to spend 3.6% of its total revenue on either production, financing and pre-buys or acquisitions of Italo movies. Other broadcasters must invest 3.5% of net profits in local fare.

As for programming, RAI must air homegrown pics for at least 1.3% of total airtime on its three generalist stations and 4% on its six niche channels.

Commercial broadcasters, starting with Silvio Berlusconi’s Mediaset, must air Italo movies on generalist channels for 1% of total airtime, and 3% of total airtime on niche channels.

The new TV rules are expected to guarantee investment worth at least €200 million ($267 million) annually.

“We’ve been waiting years for this step,” said Riccardo Tozzi, who heads Italo motion picture org Anica. “Finally the (Italian) film industry will no longer be beholden to TV networks.”

For Italy’s TV nets the decree, expected to become law soon, will mean rethinking programming patterns and a likely cut in purchases of U.S. and international pics in favor of domestic titles.

More Film

  • The seagull

    Tribeca Film Review: 'The Seagull'

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • Verne TroyerStarkey Hearing Foundation Awards Gala,

    Verne Troyer, Mini-Me in 'Austin Powers,' Dies at 49

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • 'Greatest Showman' Tops Disc Sales Charts

    'Greatest Showman' Tops Disc Sales Charts as 'Last Jedi' Slips to No. 2

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • Stockholm review

    Tribeca Film Review: Ethan Hawke in 'Stockholm'

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • READY PLAYER ONE

    Steven Spielberg's 'Ready Player One' Crosses $500 Million Worldwide

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • Hans Zimmer90th Annual Academy Awards, Roaming

    Hans Zimmer to Receive Steiner Award at Hollywood in Vienna Gala

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

  • A Quiet Place

    'A Quiet Place' Reclaims Box Office Crown, 'Super Troopers 2' Outdoes Expectations

    ROME The Italian government is introducing legislation to force local TV networks to air more homegrown movies via new investment and programming quotas, which could hit acquisitions of Hollywood fare. The news is being praised by local producers who lost a roughly 10% market share in 2012 at the home box office, in terms of […]

More From Our Brands

Access exclusive content