Summer launch plan includes theatrical bow, day-and-date VOD

IFC has picked up North American rights to Paul Schrader’s Hollywood drama “The Canyons,” starring Lindsay Lohan and porn star James Deen.

IFC plans an early summer theatrical launch with a day-and-date VOD release.

The low-budget film, produced by Braxton Pope, raised coin via new-media strategies that included crowdfunding and online casting.

The launch will include a screening at the Film Society of Lincoln Center, followed by a conversation with Schrader and Kent Jones, director of programming of the New York Film Festival. Schrader presented a class on crowdsourcing and DIY production at last year’s fest.

“The Canyons” is scripted by Bret Easton Ellis. Deen portrays a scheming movie producer and Lohan stars as his girlfriend, who’s hiding an affair with an actor from her past.

“This film is a wild ride through the psyche of Bret Easton Ellis courtesy of Paul Schrader,” said IFC’s Jonathan Sehring. “Lindsay Lohan is terrific as Tara and James Deen will be a big surprise for people. We are thrilled that the filmmakers’ adventure in filmmaking 2.0 has brought them to our door.”

The deal for the film was negotiated by Arianna Bocco for Sundance Selects/IFC Films with Alexis Garcia at WME Global on behalf of the filmmakers.

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