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ICM Partners is formally relaunching its foundation arm with a new focus on aiding orgs devoted to helping youths in L.A. and Gotham
ICM publishing maven Esther Newberg will chair the renamed ICM Community Partners Foundation and oversee a committee of agents and assistants who will steer the org.
The emphasis will be on channeling resources to arts programs and social service agencies that serve youths. The plan is to create a volunteer program to encourage community service by employees at all levels of the agency.
DreamWorks Animation chief Jeffrey Katzenberg, one of the biz’s most active philanthropists, spoke to staffers at the percentery’s L.A. office on Wednesday morning about the importance of charitable giving.
Someone from ICM should go on Google and contact FYI Films for Youth Incarcerated or they can contact Alex Munoz . This is the most worthwhile program for youth.
It’s fantastic that big-business is recalibrating it’s agenda towards the most precious asset of Americas future.. I just hope it’s not too-little too-late. There is a subtlety of this epidemic I can’t wrap my mind around though; if media knowingly adjusts the youths perception through complex advertising campaigns, how is it that they can’t deliver a single E/I programming concept to play off the interactive elements found in prime-time content (Tosh.o) to prove the effectiveness in their plight? It seems as though this social issue’s prevalence would have rendered some push to solution since Obama’s first presidency in 2008, and yet the Teen demographic is left to mind-numbing viral videos, absurd comedy and ‘reality’ programing (all of which [save the latter] I thoroughly enjoy). If you are making a stance to educate our youth, the most transparent solution would be to do what you do best; Program.