It’s shaping up to be a good weekend in Middle Earth as “The Hobbit: The Desolation of Smaug” is set to cross the $300 million mark worldwide Friday.
At the domestic B.O., the Tolkien sequel’s second weekend looks likely to end up in first place, topping $30 million for the three day period, ahead of the much-buzzed about comedy sequel “Anchorman 2,” which opened Tuesday evening. The second “Hobbit” pic also crossed $100 million domestically on Friday.
Paramount’s “Anchorman 2” is looking at approximately $26 million for Friday- Sunday with about $40 million for the five day period. It earned $13.2 million in its first two days.
Even if the weekend’s grosses are moderate, both family and adult-targeted films typically see long legs over the Christmas to New Year’s period, resulting in hefty cumes.
David O’Russell’s awards contender “American Hustle” from Sony, which saw a huge per-screen average opening on six screens last weekend expands to 2507 locations, and should land in third place with a potential high of $22 million though some observers are pegging it in the high-teens.
Also expanding nationwide is Disney’s “Saving Mr. Banks,” which is expected to gross in the low teens.