Hobbit the Desolation of Smaug

'Frozen' looking stronger than 'Walking With Dinosaurs'

It’s shaping up to be a good weekend in Middle Earth as “The Hobbit: The Desolation of Smaug” is set to cross the $300 million mark worldwide Friday.

At the domestic B.O., the Tolkien sequel’s second weekend looks likely to end up in first place, topping $30 million for the three day period, ahead of the much-buzzed about comedy sequel “Anchorman 2,” which opened Tuesday evening. The second “Hobbit” pic also crossed $100 million domestically on Friday.

Paramount’s “Anchorman 2″ is looking at approximately $26 million for Friday- Sunday with about $40 million for the five day period. It earned $13.2 million in its first two days.

Even if the weekend’s grosses are moderate, both family and adult-targeted films typically see long legs over the Christmas to New Year’s period, resulting in hefty cumes.

David O’Russell’s awards contender “American Hustle” from Sony, which saw a huge per-screen average opening on six screens last weekend expands to 2507 locations, and should land in third place with a potential high of $22 million though some observers are pegging it in the high-teens.

Also expanding nationwide is Disney’s “Saving Mr. Banks,” which is expected to gross in the low teens.

Meanwhile Fox’s “Walking With Dinosaurs” is the only family entry competing with “Frozen,” but doesn’t look to have a snowball’s chance of beating “Frozen’s” fourth frame.

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