You will be redirected back to your article in seconds

‘The Hangover Part III’ Moves Up to May 23

Warner Bros. looks to Beat Memorial Day Heat, slotting threequel ahead of 'Fast and Furious 6'

In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.”

The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to give up the lucrative holiday play period. Warners was hugely successful releasing “The Hangover Part II” over  Memorial Day weekend 2011. Universal, meanwhile, claimed the date for its franchise pic after “Fast Five” became a massive hit in April 2011.

Execs from each studio insist the holiday market place will expand to accommodate both films, however.

Hangover Part III” has been building solid buzz over the past weeks being called better than the last, which is needed to develop word-of-mouth over a long four-day weekend. Warners has begun marketing the film in earnest, with a print campaign spoofing the studio’s “Harry Potter” finale.

Fox’s animated pic “Epic,” from Blue Sky Studios, also bows Memorial Day weekend, counterprogramming the more adult-skewing studio competition.

More Biz

  • Ryan Reynolds Detective Pikachu

    Ryan Reynolds Buys Gin Company

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

  • Moksha Fitzgibbons

    Todd Boehly's Valence Media Shakes Up Sales Teams for Billboard, THR, Other Divisions

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

  • David Glasser Prepares $85 Million Lawsuit

    David Glasser Prepares $85 Million Lawsuit Against Weinstein Co.

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

  • Briony Turner Alec Boateng

    Briony Turner and Alec Boateng Named Co-Heads of A&R at Atlantic Records UK

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

  • Redbox Kiosk

    Judge Rejects Disney's Bid for an Injunction Against Redbox

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

  • Tavis Smiley Accuses PBS of Racial

    Tavis Smiley Accuses PBS of Racial Bias in Contract Lawsuit

    In an attempt to beat the Memorial Day weekend rush, Warner Bros. has bumped up “The Hangover Part III” to Thursday, May 23, a day before Universal launches its similarly male targeted “Fast and Furious 6.” The showdown between the two tentpoles has been an odd strategy from the beginning, with neither studio willing to […]

More From Our Brands

Access exclusive content