You will be redirected back to your article in seconds

‘Godzilla’ Goes on a Viral Rampage for Legendary

Legendary, Warner Bros. rev up marketing machine for monster movie ahead of film's trailer release

Legendary has started to virally spread the news that “Godzilla” is coming.

The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O.

Site includes a series of scrambled videos with snippets of dialogue, that are meant to set the tone for the upcoming actioner, directed by Gareth Edwards. See the videos below.

Legendary releases the first trailer for the film on Dec. 10; film bows May 16, 2014 — the 60th anniversary of Godzilla — and stars Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston, Ken Watanabe, Juliette Binoche, David Strathairn and Sally Hawkins.

Marketing machine around the reboot revved up at this year’s Comic-Con in San Diego with a panel and experience.

SEE ALSO: ‘Godzilla’ Ready to Roar at Comic-Con as Legendary Promotes Its Next Creature Feature

But in a photo released to IGN on Monday, security officials are shown setting up a quarantine zone around Nevada’s “Devil’s Throat” sinkhole, with a sign that sends people to M.U.T.O.’s classified website.


More Film

  • Actor Javier Bardem looking at chinstrap

    Berlin: Javier Bardem to Star in ‘Sanctuary’ (EXCLUSIVE)

    Legendary has started to virally spread the news that “Godzilla” is coming. The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O. Site includes a series of […]

  • TrustNordisk Pre-Sells Sonja Henie Biopic 'White

    TrustNordisk Pre-Sells Sonja Henie Biopic 'White Swan' to Major Territories (EXCLUSIVE)

    Legendary has started to virally spread the news that “Godzilla” is coming. The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O. Site includes a series of […]

  • BAFTA Awards Rubber Stamps Some Oscar

    BAFTA Awards Rubber Stamps Some Oscar Frontrunners, Upsets Others

    Legendary has started to virally spread the news that “Godzilla” is coming. The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O. Site includes a series of […]

  • African Filmmaker Idrissa Ouedraogo Poses with

    Prolific African Filmmaker Idrissa Ouedraogo Dies at 64

    Legendary has started to virally spread the news that “Godzilla” is coming. The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O. Site includes a series of […]

  • The Real Estate

    Berlin Film Review: 'The Real Estate'

    Legendary has started to virally spread the news that “Godzilla” is coming. The company, along with film’s distributor Warner Bros., won’t unleash “Godzilla” on megaplexes until next May, but Legendary has started to build a mystery around its big lizard, launching a website for the film’s secret research org M.U.T.O. Site includes a series of […]

More From Our Brands

Access exclusive content