Film Clinic segues into music biz

Cairo company to produce album for Massar Egbari

ROME

Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music.

The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional Egyptian melodies.

The band has a following in both the Arab world and Europe. In 2011 it won a UNESCO nod for promoting dialogue between the Arab and Western worlds.

Massar Egbari, whose name means “compulsory detour,” reflecting their wish to live outside the current constraints of Egyptian society, played a prominent role in Ahmad Abdalla’s 2010 movie “Microphone,” about Alexandria’s underground music scene. Pic, which made a splash on the global fest circuit, is considered a harbinger of the Arab Spring.

“I chose Massar Egbari because I wanted to continue a journey that began in 2010 during the shooting of ‘Microphone,’ ” said Hefzy. “This falls within our mission of empowering, and collaborating with, dynamic emerging artists.”

The new Massar Egbari album will be produced by Film Clinic for release in 2013 via Egyptian music label and distributor Pyramedia, which has megastores in the country.

More Film

  • Les Arcs Film Festival

    Les Arcs European Film Festival's Industry Village Kicks Off with Strong Roster

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Star Wars: The Last Jedi

    Box Office: 'Star Wars: The Last Jedi' Rockets to $215 Million Opening Weekend

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    ROME Film Clinic, the prominent Egyptian production shingle known internationally for Sally El Hosaini’s Sundance prizewinner “My Brother the Devil,” among other titles, is branching out into music. The Cairo-based company, headed by Mohamed Hefzy, will produce an album and a videoclip for Massar Egbari, the alternative band from Alexandria that mixes rock with traditional […]

More From Our Brands

Access exclusive content