Exhibs to invest $200 mil in Mexico

More screens in the works as B.O. booms

MEXICO CITY — Mexico’s top two exhibs Cinepolis and Cinemex are planning to spend a combined $200 million in 2013 on infrastructure and screens.

The pair are building on a sustained boom in revenue from theaters featuring all-digital 3D, 4D and IMAX formats, as well as plush VIP cinemas, according to national film chamber Canacine prexy Arturo Garcia Perez.

Canacine figures show the nation added 188 new screens for a total of 5,360, pushing up box office takings 9.4% to $841 million in 2012 on ticket sales up 11.3% to 228.5 million. That amounts to 42,632 tix sold per screen, up 7.4% on 2011.

Garcia Perez added that Cinepolis and Cinemex expect to open 180 to 200 new screens this year.

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