Jessica Lucas Evil Dead box office

Re-do pair fight for top B.O. placement with 'Croods,' 'Joe'

A remake and 3D re-do join a list of holdovers bigfooting each other at the B.O. this weekend.

Sony’s “Evil Dead” remake looks most likely to scare up top coin at the domestic box office in the low-to-mid $20 millions. But Universal’s “Jurassic Park3D conversion is a more intriguing question mark, with tracking in the high teens.

Family holdover “The Croods” should also fare well in its third frame using 2010’s “How to Train Your Dragon” as a viable comparison. That film dropped just 14% in its third outing; if “Croods” falls similarly, it’ll collect around $22 million through Sunday. Also, “G.I. Joe: Retaliation” looks to gross somewhere in the high teens.

The four-pic spread should be good for business, especially since Easter fell this time last year. The market then still was benefiting from holdover “Hunger Games.”

Friday grosses will provide more clarity concerning the weekend’s outcome, particularly when it comes to “Evil Dead.” The film, which cost $17 million to produce, will need a sizable headstart to stay on top since fanboy-targeted and horror pics tend to fall from Friday to Saturday. “Croods” and “Jurassic Park,” on the other hand, should see a nice Saturday bump, thanks to family turnout.

DreamWorks Animation’s “Croods,” which is distributed worldwide by Fox, crossed the $100 million domestic mark on Wednesday, with another $150 million internationally.

Meanwhile, Paramount-MGM’s “G.I. Joe: Retaliation” reached $62.6 million domestically in seven days. The sequel’s midweek bow could mean it drops 50% drop or less this weekend. The original “G.I. Joe” fell 59% in its second outing.

Past 3D conversions provide little guidance for “Jurassic Park.” Paramount, for instance, launched “Titanic 3D” this same weekend last year, with $17.3 million; but Disney’s “The Lion King” still reigns supreme among stereo conversions with its $30 million opening in 2011. It’s likely that “Jurassic Park” could land somewhere in the middle since it’ll have more family appeal than “Titanic,” but less than “Lion King.”

Advanced ticket sales for “Jurassic Park” are strong so far.

Universal spent $10 million to convert the film. Steven Spielberg was greatly involved in the process, which involved more than 700 artists and took nine months to complete. The film launches at 2,770 virtually all digital theaters, including Imax and other premium large-format locations.

Universal bows the conversion day-and-date in eight territories, including Australia, India and Russia.

“Evil Dead” plays at 3,025 domestic locations this weekend, with an additional 20 overseas markets via Sony. The studio acquired distribution rights along with FilmDistrict in 2011 from Ghost House. Sam Raimi, who wrote and directed the 1983 original, shares producing credits with original producer Robert Tapert and star Bruce Campbell.

At the specialty box office, Sony Pictures Classics bows Robert Redford’s political potboiler “The Company You Keep” at five locations in New York and L.A. Meanwhile, Fox Searchlight’s Danny Boyle mind thriller “Trance” opens at four.

Bowing

Film (Distributor): Locations

  • Evil Dead (Sony): 3,025
  • Jurassic Park (3D re) (Universal): 2,770
  • The Company You Keep (Sony Classics): 5
  • Trance (Fox Searchlight): 4
  • Simon Killer (IFC): 1
  • Upstream Color (erbp): 1

Expanding

  • The Place Beyond the Pines (Focus): 4-30

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