Etan Cohen Get Hard

Ferrell will also produce

Tropic Thunder” scribe Etan Cohen is on board to direct “Get Hard” starring Will Ferrell and Kevin Hart.

Ferrell is also producing through his Gary Sanchez banner.

Pic follows a wealthy investment bank manager who is convicted of a crime he didn’t commit and prepares for prison with help from the guy who washes his car.

Ian Roberts and Jay Martel are writing the script. Sarah Schechter will oversee for the studio.

The pic should move quickly into production if the studio wants to oblige Ferrell and Hart’s busy schedules. Hart is becoming one of those rising stars who seems to be getting more and more gigs and Warners would like to make sure his next project is one with their studio and not elsewhere.

As for Cohen, the multi-hyphenate has been looking to direct more often after making his name writing hits like “Tropic Thunder” and “Men in Black III.” He also has a solid relationship with Ferrell having also committed to direct “Daddy’s Home” for Ferrell at Paramount.

Cohen is repped by CAA.

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