Endemol, Eros pact in India

Companies to co-produce pix, TV shows


Endemol India and producer Eros Intl. announced Tuesday an alliance to co-produce three features as well as original TV programming.

The features will have a combined budget of $18.5 million, shared equally by both companies. First up will be a Bollywood romantic comedy, followed by the remake of a south Indian hit and a comic caper. Further details were not available.

The companies will also develop scripted TV shows drawn from Eros’ 2,000 library titles.

Eros CEO Jyoti Deshpande said, “While film co-production has its natural synergies, we will also create original, high-quality, compelling TV content as digitization takes Indian TV into the premium subscription phase.”

Endemol India produces “Bigg Boss,” the Indian version of “Big Brother” and “Khatron ke khiladi,” the local version of “Fear Factor.”

Eros recently teamed with Singapore-based HBO Asia to launch two ad-free movie channels in India. The deal also covers localizing HBO content for India and creating original content for the Indian TV market.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety