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Endemol Drives Into Indian Film Business With ‘Traffic’

Hindi thriller to be released by Fox unit

HONG KONG — Endemol India will to make its feature film producing debut having joined Fox Star Studios on upcoming Hindi-language thriller “Traffic.”

The film, which tells multiple stories that collide and become entangled through a traffic accident, is a remake of a 2011 Malayalam-language hit of the same title (see poster image). The original film’s director Rajesh Pillai is again behind the camera. The Hindi adaptation was written by Suresh Nair.

Shooting took place in August on the Mumbai-Pune highway and in Hyderabad with Manoj Bajpai and Jimmy Shergill in the lead roles. The completed film is set for release by Fox Star Studios on March 7.

The film is produced through Endemol India’s specially established film subsidiary Eyedentify Motion Pictures. Fox Star Studio is a 5-year-old joint venture between 21st Century Fox’s units Star Television and 20th Century Fox. It works in partnership with Fox Intl. Productions, the Los Angeles-based foreign-language production unit.

“With ‘Traffic,’ Endemol enters the Hindi film sphere and we are fortunate to have partnered with Fox Star Studios for such an incredible script that involves a diverse mix of characters caught in an unlikely situation. Brought to life by a brilliant screenplay that pits together all the characters in a race against time, the incredible casting is bound to keep the audiences hooked till the end,” said Deepak Dhar, m.d. and CEO of Endemol India

Other cast includes Bengali superstar Prosenjit, Parambrata (“Kaahani”), Divya Dutta, Kitu Gidwani and Sachin Khedekar newcomer Amol Parasher and Vishal Singh.

The film was previously remade in Tamil as “Chennaiyil oru naal.”

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