Emerging Markets Not Ready Yet for Big-Budget Pix?

Rich Gelfond


One big question on the minds of IM Global’s Stuart Ford, Participant Media’s Jim Berk and others: Can the emerging markets handle larger-budget films?

They discussing just how much biz growing territories like China could support at Friday’s Winston Baker’s fourth annual Intl. Film Finance Forum in association with Variety.

“I don’t think there’s a move from west to east,” Berk said. “I think there’s a perception of a move.”

Berk and Ford said embryonic VOD and unreliable homevid markets made it harder for indie producers to predict reliable revenue streams. “It’s akin to the wild west,” Berk said. “The market hasn’t congealed and formed enough.”

Instead, panelists emphasized a move south, where Latin American countries are quickly developing film industries and infrastructures that attract more productions, and command higher pricetags.

The day’s featured conversation was with Imax CEO Rich Gelfond, who talked about the company’s successful global expansion to 738 theaters in 53 countries.

In a fast-paced Q&A with Variety international editor Tim Gray, Gelfond spoke of a “holistic” approach to global moves: To tailor offerings to the local aud, rather than send the same product to each country.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety