INTL. FILM FINANCE FORUM
“I don’t think there’s a move from west to east,” Berk said. “I think there’s a perception of a move.”
Berk and Ford said embryonic VOD and unreliable homevid markets made it harder for indie producers to predict reliable revenue streams. “It’s akin to the wild west,” Berk said. “The market hasn’t congealed and formed enough.”
Instead, panelists emphasized a move south, where Latin American countries are quickly developing film industries and infrastructures that attract more productions, and command higher pricetags.
The day’s featured conversation was with Imax CEO Rich Gelfond, who talked about the company’s successful global expansion to 738 theaters in 53 countries.
In a fast-paced Q&A with Variety international editor Tim Gray, Gelfond spoke of a “holistic” approach to global moves: To tailor offerings to the local aud, rather than send the same product to each country.