Dwight Caines in Talks to Run Domestic Marketing for Sony Pictures

Dwight Caines Talks Run Domestic Marketing
Alberto E. Rodriguez/WireImage

Sources say Marc Weinstock's former job to split along domestic, international lines

Digital marketing head Dwight Caines is in talks to take on the role of domestic marketing prexy at Sony Pictures, a source close to the studio confirmed to Variety.

Sony spokesman Charles Sipkins declined to comment.

Move follows Monday’s exit of worldwide marketing president Marc Weinstock. Weinstock’s position will now be split into two roles, with Nigel Clark running the studio’s international marketing efforts, sources said.

Caines has been at Sony for 16 years. He was named president of worldwide digital marketing in 2008, a role in which he reported to Weinstock.

Move may reflect Sony’s efforts to cut back on costs, relying more on digital strategies to promote movies worldwide. The studio has come under fire from activist investor Daniel Loeb to reduce its overhead costs and streamline its entertainment operations.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety