Duo helps industry develop

RioFilme @ 20

SERGIO SA LEITAO

Secretary of culture, Rio de Janeiro & RioFilme CEO
The year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With experience in public funding, Sa Leitao worked as a director of Brazil’s state film-TV agency Ancine, set up the culture economics department at the Brazilian National Development Bank and served as cabinet head to culture minister Gilberto Gil. He started at RioFilme in 2009. Leitao aims “to do for Rio’s entertainment industry, video games and applications sectors what we did for film.”

ADRIEN MUSELET

RioFilme chief operating officer
With an MBA from Paris’ prestigious HEC management school, Muselet has been at the cutting edge of Brazilian film financing since joining Thierry Peronne’s Investimage in 2004. In 2006, Muselet helped launch RB Cinema 1 Funcine, Brazil’s first equity film fund, investing in film rights, partnering with Rio Bravo Investimentos. “It was a big experience for Brazil,” per Muselet. “A lot of people learned from it about how to create a viable industry.” He was brought into RioFilme by CEO Sergio Sa Leitao in June. 2009. “One of RioFilme’s ambitions is to be far bigger,” Muselet says.

RioFilme @ 20
RioFilme fuels Brazilian biz | Big players take control of market | Ups and downs of building biz | Duo helps industry develop | RioFilme’s slate

More Film

  • BFI Flare Festival Unveils Lineup, has

    LGBTQ Film Festival BFI Flare Unveils Lineup, Seals ‘A Deal With The Universe’

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • CAA Signs Charlotte Gainsbourg

    Charlotte Gainsbourg Signs With CAA (EXCLUSIVE)

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • Mark Hamill

    Mark Hamill to Receive Star on Hollywood Walk of Fame

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • 'Jurassic World 3' Gets Release Date

    'Jurassic World 3' to Hit Theaters in June 2021

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • 75th ANNUAL GOLDEN GLOBE AWARDS --

    Academy Awards Seek to Polish Image of Tainted Industry

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • Black Panther

    Box Office: 'Black Panther' Claws Highest Tuesday Gross for MCU Film

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

  • Disney Theatrical's Thomas Schumacher Accused of

    Disney Theatrical's Thomas Schumacher Accused of Harassment

    SERGIO SA LEITAOSecretary of culture, Rio de Janeiro & RioFilme CEOThe year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With […]

More From Our Brands

Access exclusive content