Secretary of culture, Rio de Janeiro & RioFilme CEO
The year 2012 was an annus mirabilis for Sergio Sa Leitao: Rio mayor Eduardo Paes upped him to Rio de Janeiro secretary of culture; Rio government’s film financing company RioFilme had a bumper year: and his beloved Fluminense team took home Brazil’s soccer championship. With experience in public funding, Sa Leitao worked as a director of Brazil’s state film-TV agency Ancine, set up the culture economics department at the Brazilian National Development Bank and served as cabinet head to culture minister Gilberto Gil. He started at RioFilme in 2009. Leitao aims “to do for Rio’s entertainment industry, video games and applications sectors what we did for film.”
RioFilme chief operating officer
With an MBA from Paris’ prestigious HEC management school, Muselet has been at the cutting edge of Brazilian film financing since joining Thierry Peronne’s Investimage in 2004. In 2006, Muselet helped launch RB Cinema 1 Funcine, Brazil’s first equity film fund, investing in film rights, partnering with Rio Bravo Investimentos. “It was a big experience for Brazil,” per Muselet. “A lot of people learned from it about how to create a viable industry.” He was brought into RioFilme by CEO Sergio Sa Leitao in June. 2009. “One of RioFilme’s ambitions is to be far bigger,” Muselet says.
RioFilme fuels Brazilian biz | Big players take control of market | Ups and downs of building biz | Duo helps industry develop | RioFilme’s slate