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DreamWorks characters to anchor Russian theme parks

Three locations will feature 'Shrek,' new 'Turbo,' others

DreamWorks Animation has signed an agreement with the Regions Group of Companies to license its franchises — including “Shrek,” “Madagascar,” “How to Train Your Dragon,” “Kung Fu Panda” and the upcoming “Turbo” — as key attractions for a trio of Russian theme parks.

The parks, scheduled to open in 2015, will be located in St. Petersburg, Moscow, and Yekaterinburg. Regions Group is designing and building and will manage the locations.

“Turbo” is set for its worldwide debut in Russia on July 11 before arriving in U.S. theaters on July 19.

“Russia is one of the most important markets in the world for us,” said DreamWorks CEO Jeffrey Katzenberg. “All of us at DWA are extremely excited to work with Regions to be the first Hollywood studio to create not just one but three theme parks in Russia. These parks are going to be groundbreaking cultural hubs that will give families the chance to truly enter the world of DreamWorks.”

Each of the parks will be part of a development featuring a mixed-use movie and concert hall, 4D movie theater, 400-room hotel and a retail center.

“DreamWorks Animation parks are ambitious projects unprecedented in Russia and the rest of the world,” Amiran Mutsoev of Regions said in a statement.

The joint announcement noted that “Madagascar 3: Europe’s Most Wanted” is the second highest-grossing animated film in Russia’s box office history and the fourth highest-grossing film of all time in Russia. It also said five other DreamWorks titles — “Shrek Forever After,” “Puss in Boots,” “Madagascar Escape 2 Africa,” “Kung Fu Panda 2” and “How to Train Your Dragon” — are among the top 10-grossing animated films for Russia.

DreamWorks began licensing characters a decade ago to Universal theme parks.

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