DreamWorks Animation’s ‘Turbo’ Tracking Slow: Analyst

Turbo Movie

Fox-distributed toon opens July 17, with a $35 million U.S. opening projected

Fox’s second DreamWorks Animation release, “Turbo,” which is slated to bow July 17, appears to be less turbo-charged and moving more at a snail’s pace, according to a Wall Street analyst’s report.

Early buzz — which includes social media chatter — suggests the original toon is tracking below the norm for past DWA films, with a five-day bow projected in the mid-$30 millions. However, the film has been making inroads lately and should continue to gain traction over the next eight days.

The report estimates “Turbo” will earn roughly $150 million at the domestic box office, which translates to around four-and-a-half times its opening. Fox’s first DWA release, “The Croods,” saw a similar Stateside multiple, though its eventual domestic cume of $186 million and $578 million worldwide was a respectable start to the Fox-DWA partnership.

According to the report, the toon generated only 638 tweets during a five-day period two weeks prior to its release. That’s compared with “The Croods,” which had 4,164, and “Rise of the Guardians,” with 2,525. Also, stats show that tracking according to sites such as IMDB and HSX is 61% below the average DWA toon.

On a promising note, however, the number of viewers skipping the online trailer ad started out low, though skipping has since increased to average levels.

There’s an obvious ploy to attract urban and Hispanic audiences given the similarities in marketing to “Fast and Furious 6,” which has cumed nearly $700 million worldwide. Also, “Turbo” filmmakers enlisted a supporting cast that includes Michael Pena, Luis Guzman and Michelle Rodriguez.

The biggest obstacle for “Turbo” now is “Despicable Me 2,” which had a boffo Monday after opening at record-setting five-day domestic heights. The fate of “Turbo” will depend greatly on how well “Despicable Me 2” holds this weekend. One potentially positive sign for “Turbo” is that the summer market can accommodate several animated pics at once: “Monsters University,” for instance, only fell 57% last weekend, even with “Despicable Me” dominating the market.

“Turbo,” which features the voice of Ryan Reynolds, Paul Giamatti and Samuel L. Jackson, centers on an ambitious garden snail who, after a freak accident, gains super-speed abilities. He then trains to fulfill a dream of competing in the Indy 500.

DreamWorks Animation stock was down 1.77% (25.54) per share on Tuesday afternoon.

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  1. DG says:

    Agreed that the release pattern is an issue, Everton, but the number of CG toons in the market *is* very much an issue too. Years ago, animated features were a rare treat. Nowadays, they’ve become so commonplace, ho-hum & disposable that it’s no wonder people are turning away.

    Also, TURBO’s very concept looked stale from the outset.

    Please, fewer better features–on all fronts.

  2. The number of animated films isn’t an issue; the ridiculous decision to release then all over summer, with as little as 2 weeks between films is asinine.

  3. $578m for The Croods is a lot better than respectable.

  4. parent talk 101 says:

    I saw the trailer for Turbo this weekend. It definitely does not have the appeal of the monster family hits, Despicable Me and Monster’s University. There will not be any rush to see this film. It should have an okay first weekend before dropping hard and fast each week afterwards. Parents don’t feel the need to take their children to see every animated film that comes out and especially one that just looks okay-ish to not-so-good.

  5. Chris Etrata says:

    I will admit this film does not really interest me, nor did I feel interest around others. BTW, 57% drop is a pretty steep drop for MU>

  6. jiohn says:

    ….See ..This Mov.ie online at T H E A T E R 1 5 . C 0 M.

  7. cadavra says:

    There are simply way too many animated features these days, especially during the summer. It’s inevitable that some will fall by the wayside. When I was a kid, Disney averaged one every three years, and here and there would be a one-off like GAY PURR-EE or HEY, THERE! IT’S YOGI BEAR! Each one thus became an event. Now they just shove ’em out like so many Big Macs. Sad, really.

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