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Double Negative launches production arm

Company teams with Apollo, Pinewood Shepperton

LONDON

VFX company Double Negative is to launch a production shingle, Double Negative Films, as well as forming a partnership with U.K. production company Apollo Prods. and studio facilities group Pinewood Shepperton to develop film and TV projects, it announced Friday.

Double Negative Films will give the parent company greater involvement in the creative and financial processes of some of the projects they choose to work on in future.

“With VFX being such a vital story-telling partner in so many of today’s movies, production is a very logical next step in furthering our lead role within the British film industry,” said Alex Hope, managing director of Double Negative. “Our collaboration with Steve Norris and Pinewood Studios will allow us to build on this heritage and enhance the service that we’re able to offer to the independent film industry.”

The partnership aims to work with and support the best of British filmmaking talent, alongside encouraging independent filmmakers from other countries to see Blighty as an ideal location to base both production and post-production activity.

“We are delighted that Double Negative has come on board to help drive forward this venture,” said Ivan Dunleavy, chief executive of Pinewood Shepperton. “With Pinewood’s reputation in the studio sector, Double Negative’s in the post sector and Steve Norris’ experience gained on both sides of the Atlantic, I am confident we will be able to help productions make first-class content in the U.K.”

Double Negative, created in 1998, has worked on VFX for major studio films, including the James Bond, Jason Bourne, “Harry Potter” and “Dark Knight” franchises, and Christopher Nolan’s “Inception” and “The Dark Knight,” as well as smaller, non-studio projects, including “Shaun of the Dead,” “In Bruges,” “Love in the Time of Cholera,” “Attack the Block” and “Billy Elliot.” Upcoming titles include Ron Howard’s “Rush” and Zack Snyder’s “Man of Steel.”

Norris founded Apollo in 2011. Its first production, “The Laureate,” helmed by William Nunez and starring Sam Claflin and Imogen Poots, will lense in the summer. Following later in 2013 will be “Weightless,” the helming debut of Academy Award-nominated scripter Milo Addica, which will be produced with Kirk D’Amico’s Myriad Pictures, and “The Keys to the Street,” starring Gemma Arterton, which will be co-produced by Pretty Pictures and Gail Mutrux.

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