Local three-quel is a hit worldwide, with premium support from Imax
Raking in an estimated $3.3 million in three days, “Dhoom 3,” the third installment in the successful Bollywood action franchise, scored the biggest-ever debut for an Indian film in North America, beating “Chennai Express” last August.
“Dhoom,” which benefited from being released in higher-priced Imax locations, set a number of other Stateside records this weekend, including being the only Bollywood film to gross more than $1 million on opening day. (The film also had the largest domestic footprint for an Indian release Stateside, at 236 locations.)
“Dhoom” toplines Bollywood superstar Aamir Khan as a bank-robbing/revenge-seeking master circus artist. The three-quel is directed and written by Vijay Krishna Acharya, the scribe of the first two “Dhoom” installments.
The first “Dhoom” grossed just $254,756 when it bowed Aug. 27, 2004 — but that film played at only 32 locations at its widest. Meanwhile, the second installment bowed Thanksgiving weekend in 2006 and wound up grossing a remarkable improvement comparatively, with $2.6 million Stateside.
Yash Raj Films handed North American distribution on all three films.
“Dhoom 3” already has become a hit in India, where local films tend to dominate the marketplace, with north of $6 million opening day alone. Globally, the film has well surpassed $10 million from markets including Pakistan, the Gulf and Middle East, Australia and the U.K.
As for Imax, the film is overperforming with approximately $500,000 from 25 locations, with only two to three showtimes a day since Saturday.