In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives.
That includes animated films like two “How to Train Your Dragon” sequels, “B.O.O.: Bureau of Otherworldly Operations,” “Mr. Peabody & Sherman,” and “Kung Fu Panda 3,” already dated through 2016, as well as a slate of original shows, including “Turbo F.A.S.T.,” DreamWorks Animation is releasing through Netflix.
DWA made the announcement Thursday.
“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation CEO Jeffrey Katzenberg. “Her passionate and knowledgeable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”
Taubin ran Warner Bros. domestic marketing for six years, leaving the studio in 2008 to become an independent consultant on film marketing campaigns through her own shingle Cinema Vision. Her clients there included Disney, Sony Pictures, Exclusive Media, Relativity and Rhino Records.
She was instrumental in helping launch and grow the “Harry Potter” film franchise.
Globe left DreamWorks Animation on Monday, ending a 17-year-run at the toon studio. Timing comes as “Turbo” and “Rise of the Guardians” struggled to find an audience. Twentieth Century Fox releases DWA’s films.
Taubin joined Warner Bros. in 1998 as VP of publicity and was promoted to president of domestic marketing in 2002. After leaving WB, she managed the marketing campaigns for DreamWorks Pictures’ “The Help” and “War Horse,” distributed by Disney, and has been teaching at Chapman University as professor of public relations and advertising at the Dodge College of Film and Media Arts at Chapman University in Orange, California.