Treats feature tunes, tapas, tattoos
With sunshine and mild temps on its side, Sundance’s suites-and-parties scene turned into a shoulder-to-shoulder affair this year.Not all gifting lounges were focused solely on swag: A trend in corporate-sponsored spaces was interactive brand experiences for talent and tastemakers. Julianne Moore and Daniel Radcliffe stopped by the Miami Lounge, where Chi tattoo artist Jason Hoodrich inked famous limbs. Celebrity chefs were back in force: Teaming with the Stella Artois Cafe, Jon Shook and Vinny Dotolo, chef-owners of Animal and Son of a Gun in Los Angeles, offered breakfast and lunch to invite-only guests at the Lift. At the Pax Cabin Off Main, Michael Cera and other invitees were picked up and taken to a private location to dine on the creations of “Top Chef” Ilan Hall. Nikki Beach nightclub came to Sundance for the first time to take over the rooftop patio at the Sky Lodge Hotel. And the Westway nightclub, where Gael Garcia Bernal jammed with the band one night, hosted several afterparties.
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