Wes Anderson fans waiting with baited breath for his sure-to-be stunningly vibrant (if a little ironically hipster-fueled) “The Grand Budapest Hotel” to be released early next year can get their fix via the Internet: The director has reteamed with frequent collaborator Jason Schwartzman on a short about Formula racer Jed Cavalcanti.
The film takes place during the September 1955 Molte Miglia in Italy — fitting, as the video is being screened during the current Rome Film Festival and is sponsored by Italian fashion label Prada. It also continues Anderson’s relationship with the luxury design house; he and Schwartzman’s cousin Roman Coppola created the “Prada: Candy” web series starring Lea Seydoux, which ran earlier this year.
Recent years have seen an increased partnership between fashion houses and Hollywood, with Milan-based marketing exec Roberta Ciappi telling Variety during the Cannes Film Festival that “the fashion world is now gravitating towards the real icons, which have always come from the movie world,” especially because it’s an “area where they can fill a need” during economic hardships. Prada alone also helped with the extravagant styles for Baz Luhrmann’s “The Great Gatsby” retelling this year and financed a short by Roman Polanski that screened at Cannes last year — among other endeavors.
Anderson’s “Grand Budapest Hotel” will open at the Berlin Film Festival in February and opens March 7 in the U.S.