Brett Dicker

Brett Dicker, an exec in Disney’s marketing and publicity department for 23 years, died Tuesday in Woodland Hills, Calif. of heart failure. He was 63.

He most recently served as exec VP of marketing, developing marketing campaigns for Disney, Touchstone and Pixar titles,  before retiring in 2010.

Dick Cook, former chairman of The Walt Disney Studios, said, “He played an important role in revolutionizing the way national promotions were used in marketing campaigns for major motion picture releases. From his key negotiating role in the historic ten-year alliance with McDonald’s back in 1997, to other key strategic partnerships with major national companies over the years, Brett was a dynamic and innovative force who was respected by all his peers.”

Dicker started at Disney in 1987 as director of promotions for Walt Disney Pictures. Over his career he was involved in marketing films including “The Little Mermaid,” “Beauty and the Beast,” “Toy Story,” “Monsters, Inc.,” “Pearl Harbor,” and the “Pirates of the Caribbean” franchise.

Born in Brooklyn, N.Y., he launched his career in the entertainment industry with marketing and promotional roles at United Artists and MGM, before coming to Disney in 1987. During that time, he served as foreign publicity coordinator for Francis Ford Coppola’s “Apocalypse Now.”

Dicker is survived by a son and a daughter, a sister, a brother and his father.

A memorial service, open to the public, will be held on Friday August 16 at 5:00 pm at Forest Lawn — Hollywood Hills, 6300 Forest Lawn Drive. Donations may be made in his name to the National Kidney Foundation.

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