Box Office: ‘Girl’ Rises on Solo Screens

Gathr helps unusual roll out with CNN Films

For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen.

While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, offered on demand-it sites like Gathr or Tugg.

That’s how Glosserman measured the March 7-10 performance of helmer Richard Robbins’ documentary “Girl Rising,” which Gathr is helping launch in conjunction with distribution partner CNN Films. The pic, which follows the lives of nine impoverished girls, earned nearly $220,000 in four days, with one-off screenings accounting for 98% of the box office.

“Our business is predicated on single screenings,” Glosserman says of his year-old company.

Glosserman says theater owners would benefit from consolidating screens during weekdays to make room for alternative content. “Girl Rising,” for instance, earned just over $50,000 on March 11 alone, averaging $2,193 from 23 screenings.

Glosserman adds that Gathr mounted a grassroots social media campaign to promote the docu, highlighting some of the pic’s narrators, including Meryl Streep, Cate Blanchett, Anne Hathaway and Alicia Keys.

Gathr also released the film March 8 for an Oscar-qualifying theatrical run in New York and Los Angeles.

More Film

  • 'The Party's Just Beginning' Review: Karen

    Tribeca Film Review: 'The Party's Just Beginning'

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Tiffany Haddish CinemaCon

    CinemaCon Winners & Losers: Drunk Mark Wahlberg, Terrific Tiffany Haddish, Missing MoviePass

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Kin James Franco

    'Kin' First Trailer Shows a Villainous James Franco in Sci-Fi Thriller

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Taron Egerton Jamie Foxx

    Taron Egerton-Jamie Foxx's Tights-Free 'Robin Hood' Closes CinemaCon

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Tribeca Film Festival Awards 2018: 'Diane,'

    Jeffrey Wright, Alia Shawkat, 'Diane' Win Awards at Tribeca Film Festival

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Armando Iannucci

    'Veep' Creator Armando Iannucci to Direct 'In Too Deep' for Levantine Films (EXCLUSIVE)

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

  • Blake Jenner’s Film ‘Billy Boy’ Gets

    Blake Jenner’s Film ‘Billy Boy’ Gets Release Date, Trailer (Watch)

    For Scott Glosserman, founder and CEO of online demand-it platform Gathr, it makes sense to focus more on per-screening averages rather than average per-screen. While traditional theatrical releases play on limited screens for multiple screenings throughout the day, most alternative content has a single screening at multiple locations, especially films that are promoted as one-offs, […]

More From Our Brands

Access exclusive content