Box Office: ‘This Is the End’ Laughing its Way to $30 Million-Plus Start

'Man of Steel' on track for a potential $100 million three-day debut

Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations.

In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross somewhere in the low-to-mid $30 millions. “Man of Steel,” meanwhile, is projected to land on either side of $100 million from Friday to Sunday.

Read Our Review of “This Is the End

This Is the End” should turn a tidy profit for Sony, which hit a rough patch recently with “After Earth” tanking. Rogen also makes his directing debut, co-helming with his producing partner Evan Goldberg.

The laffer, which features comedy stars Seth Rogen, James Franco, Jay Baruchel and Jonah Hill (essentially) playing themselves, cost just $32 million to produce (not including marketing), and could easily top grosses for star-driven tentpoles like “After Earth” and “Oblivion.”

Not only is “This Is the End” apocalyptic-themed like several other pics this summer, but it’s one of three R-rated doomsday laffers, including Focus Features’ “The World’s End” (on August 23) and Lionsgate’s “Rapture-Palooza,” which bowed day-and-date theatrically and on video-on-demand June 7.

Sony launches “This Is the End” throughout June internationally, beginning in the U.K. next weekend.

Sony screened the film extensively garnering strong audience word-of-mouth. The pic even has also scored with critics, rating 80% on RottenTomatoes.com.

The most direct box office comparison for “This Is the End” is Paramount-DreamWorks’ 2008 hit comedy “Tropic Thunder,” which debuted with $25.8 million in three days and wound up cuming north of $110 million domestically.

More Film

  • Solo a Star Wars Story Deadpool

    It's Official: Deadpool Is Now Cooler Than Han Solo

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

  • solo a star wars story

    Box Office: 'Solo: A Star Wars Story' Headed for Underwhelming Holiday Weekend Debut

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

  • solo a star wars story

    How the Kasdans Settled the Biggest Debate in 'Star Wars' History With 'Solo'

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Issues New Statement: 'I Did Not Assault Women'

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

  • Euphoria Review

    Cannes Film Review: 'Euphoria'

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

  • David Permut

    David Permut, Naomi Kawase Join Shanghai Festival Jury

    Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations. In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross […]

More From Our Brands

Access exclusive content