Despite “Spring Breakers” becoming a surprise indie hit earlier this year, Selena Gomez has yet to convert her Disney cachet into major box office coin. Her Labor Day weekend actioner “Getaway” is poised to putter past the starting line with a projected debut well under $10 million.
Gomez’s most ardent fans could push the Warner Bros.-Dark Castle film toward $6 million-$8 million over four days, making it the young star’s lowest-grossing wide opening to date. Most teens will be preoccupied this weekend with Sony’s music doc “One Direction: This Is Us,” which looks to win the weekend with $20 million-plus through the Monday holiday.
Attempting to satisfy more sophisticated palates, Focus Features’ adult thriller “Closed Circuit” bowed Wednesday, but will only gross $5 million, at best, in six days. The film started with a paltry nearly $250,000 opening day gross.
Not surprisingly, “One Direction” led advanced ticket sales Thursday, according to one online ticketer, with the Weinstein Co.’s “Lee Daniels’ The Butler” trailing in pre-sales.
After spending two weekends at No. 1, “The Butler” should drop to second place, likely grossing around $12 million in four days. Pic’s totaled nearly $56 million so far domestically.
With auds spending much of Labor Day weekend outdoors, the four-day frame typically is one of the slowest at the box office. Genre films targeted at younger auds sometimes overperformed though: last year, Lionsgate’s scarer “The Possession” earned the second-highest Labor Day gross, with $21 million in four days.
“One Direction,” which bows at 2,735 Stateside locations, represents a low-risk project for Sony, budgeted for approximately $10 million. The music doc is dominating in social media, and there’s not likely to be much cannibalization from the “Getaway” aud given the thriller’s 0% rating on Rotten Tomatoes.
The $18 million-budgeted thriller, co-starring Ethan Hawke, who had a hit earlier this summer with “The Purge,” is depending on Gomez to help broaden its appeal to younger auds. The former Disney star’s online profile was heightened this week reacting to Miley Cyrus’ controversial performance at the VMAs, which Gomez attended.
Still, Gomez’s highest-grossing live-action film, Fox’s “Ramona and Beezus,” topped out at just $26 million in 2010. March release “Spring Breakers” — which starred another Disney alum Vanessa Hudgens — managed to tap into the youthful demo, reaching $14 million domestic.
The Weinstein Co.’s martial arts pic, “The Grandmaster,” expands Friday to nearly 750 Stateside locations. The film got off to a solid last weekend at seven runs, averaging almost $19,000 per theater. “Grandmaster” has grossed $181,710 million domestically through Thursday.