WB's pricey pic will have a long way to climb towards profitability
Fee-fi-fo-fum, I smell the blood of a box office bum.
Priced at nearly $200 million, “Jack the Giant Slayer” will have a lot of ground to make up overseas as domestic audiences aren’t camping out for this tentpole. Warner Bros.’ 3D adventure pic, directed by Bryan Singer, is on track for a skimpy $22 million this weekend, according to Friday afternoon estimates. That’s well above the second place film, Relativity’s “21 and Over,” which should earn nearly $9 million for the frame, but a major disappointment for such a costly feature.
“When you spend that kind of money on a picture like that, and you open in March and can’t do 30 million bucks, you’ve got a problem,” one rival exec said.
Based on the classic folk tale “Jack and the Beanstalk,” pic will have a very short domestic window before Disney’s “Oz the Great and Powerful” marches into theaters next weekend. Couple that with the fact that “Jack” rolls out in a staggered international release, with only smaller Asia territories this weekend, “Jack the Giant Slayer” is going to be feeling awfully miniature for the time being.
Disney’s “John Carter,” one of the biggest B.O. busts of all-time, entered a similar fate last March when the $300 million sci-fi/fantasy tentpole earned just $30 million opening weekend. The Mouse House went on to write-down a whopping $200 million for the feature.
This weekend’s other wide release, CBS Films’ “The Last Exorcism Part II” should earn close to $6 million this weekend.